|
Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...
|
|
|
This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.
|
|
|
Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
|
|
|
How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
|
|
|
Knowing how the brand is perceived, as opposed to how individuals within an organization perceive it, addressing any brand-related issues on time, and implementing...
|
|
|
The surveys and interviews represent the most critical step to understanding how your brand is being perceived by internal stakeholders, by your customers, and in your...
|
|
|
Customer Retention Rate (CRR), Acquisition Cost (CAC), and Lifetime Value (CLV), revenue, profit margin, market share and Intangible Assets Market Value (IAMV) will allow...
|
|
|
Have a significant and well-targeted impact on business success and growth by knowing how your brand performs, identifying areas of improvement, and making data-driven...
|
|
|
Digital metrics analysis will provide insights into how buyers and potential buyers interact and engage with your brand digitally. It's also used to evaluate the brand's...
|
|
|
The external and internal factor analysis will allow you to detect and understand broad changes, disruptors and mid- to long-term trends in your specific field that are...
|
|
