|
The purpose of the SOV campaign calendar is to document a plan for when and where the responsible party will produce and post content for the SOV campaign.
|
|
|
This blueprint shows how building a strong Share of Voice can increase a company's market share. It provides guidance and tools to create and execute campaigns.
|
|
|
With a greater SOV, opportunity is turned into sales wins and a company can capture a great market share. Excess SOV (eSOV) for small companies is especially important as...
|
|
|
Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our elected...
|
|
|
A startup needs to quickly secure new financing and leadership is looking to PR for support. The PR Lead needs to identify the Ideal Investor Profile, create targeted...
|
|
|
An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
|
|
