Tagged - Contract Negotiation

Sunset or EOL a Software Product in a Cloud Environment

By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and...

IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.

Marketing Strategies in a Potential Recession

How does a recession affect sales of a B2B software? Businesses still need quality software to operate. However, during a recession, the buyer journey will change, and...
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