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The product marketing team is responsible for taking a product from concept to market using a well-informed strategy. Traditional go-to-market strategies overlook...
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Leverage this report to gain insights on customer software purchasing behavior and what top vendors do best. Build a winning market strategy influenced by real customer...
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This blueprint will help you develop a technology strategy for customer experience management and adopt best practices for managing your organization’s customer-facing...
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Read this Executive Brief to understand the growing traction behind CXM, why you should embark on a CXM project, and why it is important to do so now.
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This storyboard will help you create an end-to-end technology strategy to drive sales revenue, enhance marketing effectiveness, and create compelling experiences for your...
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This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you define the value of strong technology enablement for CXM.
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Use this stakeholder presentation template to sell your customer experience management strategy to the business.
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This project charter will help you define the CXM project and lay the foundation for all subsequent project planning. Use this template to effectively communicate project...
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This phase of the blueprint, Build a Strong Technology Foundation for Customer Experience Management, will help you gather strategic requirements to inform the design of...
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This tool helps you outline and prioritize your customer experience management goals and link their relevance and value to APQC-based processes.
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