Tagged - Market Positioning

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Brand Strategy: Establish and Cultivate a Flourishing Brand Brand strategy is like a sports game plan. It’s the playbook that guides the team to victory, the foundation upon which businesses build their brand, and the roadmap to...
Sunset or EOL a Software Product in a Cloud Environment By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and...
IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.