Tagged - marketing analytics

Factors Case Study: AI for Lead Profiling

How AI is used in lead profiling.

Match Your Budget to Your Market Position – Phases 1-2

This deck helps CMOs review budgets, create forward-looking strategies, prioritize spend, and pivot to low-effort, high-return campaigns. It's the perfect tool for CMOs...

The Impact of AI in Establishing Strong Brands

This article delves into AI's influence on brand management, focusing on performance enhancement and consistency. It covers AI-generated presentations, asset management,...

Select a Marketing Management Suite

Determine whether marketing management suite (MMS) technology is right for your organization. Find your use case and select an appropriate marketing solution by utilizing...
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Select a Marketing Management Suite – Phases 1-3

This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.

Select a Marketing Management Suite – Phase 1: Launch the MMS Project and Collect Requirements

This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...

Select a Marketing Management Suite – Phase 2: Shortlist Marketing Management Suites

In this phase of the blueprint, understand the MMS marketplace with our MMS featurelist and vendor profiles.

Select a Marketing Management Suite – Phase 3: Select Vendor and Communicate Decision to Stakeholders

In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.

MMS Request for Proposal Template

Request for proposals provide organizations with the opportunity to give vendors a detailed account of the requirements and the expected capabilities of their desired...

MMS Vendor Demo Script

Use this template to support your business' evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...
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