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Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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This storyboard will help you follow a structured approach to select an MMS that is the right fit for your organization.
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This phase of the blueprint helps you determine if MMS is right for your organization. Identify the "art of the possible" with MMS technology to see what both the IT...
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In this phase of the blueprint, carry out the RFP and vendor demonstration process. Decide on an MMS and present the solution to stakeholders.
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Request for proposals provide organizations with the opportunity to give vendors a detailed account of the requirements and the expected capabilities of their desired...
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Use Info-Tech’s MMS Readiness Assessment Checklist to determine whether you have a sufficient foundation and strategy in place to ensure the right application is selected.
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Use this tool to collect MMS requirements in alignment with the major functional areas of the MMS.
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