Tagged - Media Relations

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Improve External PR Communications for Greater Product Launch Success

An efficient PR campaign will build internal alignment, use a concise value prop in the messaging, define metrics to validate the importance of PR, and follow a defined...
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