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The Marketing Management Framework provides the roadmap to drive marketing excellence. Systematically prioritize and rapidly execute key initiatives with blueprints,...
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Many marketers struggle to build their ABM strategy because they have not yet developed their core capabilities for a successful enterprise marketing demand generation...
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This blueprint will help marketers understand ABM strategy types and accompanying levels of personalization, how to quickly assess their organization's ABM maturity, and...
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Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your...
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A comprehensive presentation template that covers all steps of implementation, including aligning Sales and Marketing, results of gap assessment, optimizing lead...
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Quickly and accurately diagnose your current account-based marketing (ABM) maturity. This diagnostic assessment will help you understand how prepared you are for each...
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This workbook contains product pricing priorities, interviewee tracking, sample questions, and “critical” competitive information, which enables the price team to...
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Product managers without well-documented and repeatable pricing-management processes often experience pressure from “agile” management to make gut-feel pricing decisions,...
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This Executive Brief will build your skills on how to price new products or adjust pricing for existing products. Disciplines made using our pricing methodology...
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This presentation template is intended as a guide to communicating the pricing strategy team's results for a product or product line.
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