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Modern marketing management suite (MMS) platforms are imperative given today’s complex, multitiered, and often non-standardized marketing processes. Organizations must...
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Streamline your organizational approach to the selection of a right-sized marketing management suite (MMS) platform.
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Read our concise Executive Brief to find out how you can deliver a repeatable and scalable application selection framework as a service to your clients while meeting...
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Select your applications with the right satisfaction drivers in mind. Find deep satisfaction from software that provides long-term, meaningful benefits for your...
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Select your applications with the right satisfaction drivers in mind. Find deep satisfaction from software that provides long-term, meaningful benefits for your organization.
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Select your applications better, faster, and cheaper with the “Magic Numbers.” This research uses 43,000 data points to help you make the business case for improving your...
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Select your applications better, faster, and cheaper with the “Magic Numbers.” This research uses 43,000 data points to help you make the business case for improving your...
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The product marketing team is responsible for taking a product from concept to market using a well-informed strategy. Traditional go-to-market strategies overlook...
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Leverage this report to gain insights on customer software purchasing behavior and what top vendors do best. Build a winning market strategy influenced by real customer...
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This research outlines key statistics to help make the business case for switching poorly performing software and offers a methodology to optimize your software switching...
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