Tagged - strategy

From Silos to Synergy: Create Marketing and IT Alignment – Phases 1-2

Use this research to to bridge the gap between marketing and IT. CMOs and CTOs will benefit from improved alignment that will help remove barriers to growth, enhance...

Maximize ROI on Sales and Marketing Collateral

Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...

Maximize ROI on Sales and Marketing Collateral Storyboard

Level-up conversions, time to close, and win-loss ratio with your SoftwareReviews marketing and sales collateral.

Marketing Collateral FAQs

Your one-stop shop for all your questions on marketing collateral, sales collateral, SoftwareReviews collateral, and brand collateral.

Marketing Collateral Activation Playbook

The collateral activation playbook is an easy-to-use guide where you can outline the goals of your collateral investment and identify key metrics.

Sunset or EOL a Software Product in a Cloud Environment

By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and...

Application Portfolio Management Foundations Playbook

Use this template to build your application portfolio management playbook.

Application Portfolio Management Snapshot and Foundations Tool

Use this tool to store application information, execute rationalization, and build a portfolio roadmap your applications.

Make the Case for Product Delivery Storyboard

This solution set helps you make the case for your transition to product delivery.

Make the Case for Product Delivery

Products are the lifeblood of an organization. They deliver the capabilities needed to deliver value to customers, internal users, and stakeholders. Product-centric...
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