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The Social Media workshop provides clear, measurable improvements to your social media strategy,
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SMMPs reduce complexity and increase the results of enterprise social media initiatives. SMMPs integrate with a variety of different social media services, including...
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Read this Executive Brief to understand how you can maximize the value of your social initiatives.
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Rein in social media by choosing a management platform that’s right for you.
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This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization.
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Use the Vendor Landscape findings and project guidance in this phase to support your organization in developing requirements for your SMMP RFP, evaluation, and...
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Use this template to support your business' evaluation of vendors and their solutions. Provide vendors with scenarios that prompt them to display not only their...
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Enterprises considering an SMMP need to comparatively score potential solutions from different vendors. A key component of any evaluation is an RFP.
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Even a solution that is a perfect fit for an organization will fail to generate value if it is not properly implemented or measured. Conduct the necessary planning before...
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Investment in digital marketing technology has exploded as consumers flock to digital channels like email, social networking, video, photo, and mobile apps. IT has less...
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