Hire Your Marketing Dream Team
Strategies to Systematically Build a High-Performing Marketing Department.
RETIRED CONTENT
Please note that the content on this page is retired. This content is not maintained and may contain information or links that are out of date.Choosing not to participate in the strategic business and marketing planning workshop may mean missing out on valuable opportunities for organizational growth and success. The consequences of not engaging in it could include:
- Lack of strategic direction
- Inefficient marketing practices
- Ineffective team structure
This workshop will provide participants with essential tools and insights to drive organizational success. Through engaging activities and presentations, participants will gain a deep understanding of business goals, marketing strategies, and the necessary steps for implementation their marketing dream team. Key benefits include:
- Strategic alignment
- Informed decision-making
- Efficient team building
Book Your Workshop
Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Module 1: Understanding Business Goals and Objectives
The Purpose
The purpose of this module is to provide participants with a comprehensive understanding of business goals and objectives, allowing them to align their efforts with the broader organizational vision.
Key Benefits Achieved
- Clear understanding of the workshop's purpose, goals, and objectives.
- Insights into the business's goals, objectives, and KPIs.
- Identification and comprehension of business strengths, weaknesses, opportunities, and threats.
- List of business objectives and KPIs, providing a reference point for future decision-making and strategy development.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Introduce the purpose and goals of the workshop and set expectations and objectives. |
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| 1.2 | Presentation by key players on business goals, objectives, and key performance indicators (KPIs). Q&A and open discussion to clarify objectives. |
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| 1.3 | Conduct a SWOT analysis to identify business strengths, weaknesses, opportunities, and threats. Review market trends, customer segments, and competitor analysis. |
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Module 2: Current Marketing Assessment
The Purpose
This module aims to assess the current state of marketing activities, including strategies, campaigns, and channels, and identify areas for improvement.
Key Benefits Achieved
- Insights into existing marketing strategies and campaigns, enabling informed decision-making.
- Deep understanding of customer pain points, preferences, and expectations.
- Areas for improvement in current marketing efforts identified.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Presentation on existing strategies, campaigns, and channels in use. Review of marketing collateral and messaging. |
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| 2.2 | Analyze current marketing KPIs and metrics. Identify areas of success and opportunities for improvement. |
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| 2.3 | Review customer feedback, surveys, and interview results if any. Identify customer pain points, preferences, and expectations. |
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Module 3: Workshop on Future Marketing Strategy
The Purpose
This module is designed to explore future business goals and expansion plans, define marketing's role, and create actionable strategies for achieving those goals.
Key Benefits Achieved
- Business goals and the role of marketing in achieving them are understood. Resources are allocated for implementing the newly defined marketing strategies.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Presentation on future business goals and expansion plans. Discuss the role of marketing in achieving these goals. |
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| 3.2 | Breakout groups to brainstorm and define future marketing strategies. Each group presents their recommendations. |
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| 3.3 | Discuss and allocate budget for marketing initiatives. Outline resource requirements for implementing the new strategies. |
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Module 4: Role Definition and Hiring Plan
The Purpose
This module focuses on identifying key roles, defining responsibilities, and creating a hiring plan to support the execution of the new marketing strategy.
Key Benefits Achieved
- Key roles for executing the new strategy identified.
- Responsibilities, qualifications, and required skills defined for each role to guide recruitment efforts, ensuring a well-matched team.
- Streamlined recruitment efforts, enabling a timely and efficient hiring process.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Identify key roles needed to execute the new marketing strategy (e.g., Content Manager, Digital Marketing Specialist, Data Analyst, etc.). |
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| 4.2 | Define responsibilities and qualifications for each role. Discuss the required skills and expertise for each identified role. |
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| 4.3 | Build out job descriptions and interview questions. |
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| 4.4 | Develop a hiring timeline and process. Assign responsibilities for recruitment, interviews, and onboarding. |
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Module 5: Presentation and Action Plan
The Purpose
The final module aims to summarize workshop findings, present defined roles and hiring plans, and establish a clear action plan for moving forward.
Key Benefits Achieved
- Clear communication of the workshop outcomes to all stakeholders.
- Structured framework for implementing the strategies and executing the hiring plan.
| Activities: | Outputs: | |
|---|---|---|
| 5.1 | Summarize key findings and recommendations from the workshop. Review the defined roles and hiring plan. |
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| 5.2 | Develop an action plan with clear milestones and responsibilities. Establish follow-up meetings and reporting mechanisms. |
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| 5.3 | Gather feedback from participants on the workshop. Provide closing remarks and thank participants for their contributions. |
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