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Onboarding is the most important step in the customer journey. It kicks off and establishes the tone for the customer relationship and sets customers up for success and...
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Effective market segmentation research is essential, providing a clear path forward by identifying lucrative market segments for targeted efforts. Proper research...
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Competitive intelligence provides foresight in a rapidly changing business world, enabling businesses to anticipate market shifts, adapt strategies proactively, and...
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CTOs and CMOs can use this research to break down IT and marketing silos and ensure the departments are working toward common goals. Strategically aligned IT and...
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Unlock the full potential for ROI on your sales and marketing collateral. Leverage best practices to drive demand, improve conversions, and shorten the sales cycle. Gain...
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A GTM strategy on a page streamlines strategy development, addressing challenges like information overload, cross-functional alignment, market navigation, prioritization,...
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Achieving a successful product launch requires thorough planning and unwavering attention to the intricacies of the process. The process is intricate, from adhering to...
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Event marketers know they need a robust event planning process for successful live events, but they’re perpetually short on time. This guide walks you through the...
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Deciding whether to build, buy, or shut down a product line is crucial for a company's growth and meeting stakeholder expectations. Firms must rigorously evaluate how...
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ChatGPT, a Large Language Model (LLM) that launched in late 2022, drew a lot of interest from marketers as it showed the potential of AI in a very practical way. You...
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