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This guide serves as a checklist of what to include or avoid in each asset type. Guidance is also given to create a look and feel consistent with the brand image and...
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The Asset Sunsetting Tool provides a way to record and benchmark your asset performance against industry standards. It also guides content marketers in collecting the data...
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This tool is a guide to help executives decide whether individual pieces of content should be made in-house or out-of-house.
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A boardroom-ready deck that captures the high-value initiatives to enhance the organization’s sales enablement processes.
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Benchmark your current sales enablement process maturity and derive concrete initiatives for improvement.
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By completing the Customer Advocacy Maturity Assessment Tool, you will gain insight into areas of strength and weakness, identify areas of improvement and where to focus...
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Quickly and accurately diagnose your current account-based marketing (ABM) maturity. This diagnostic assessment will help you understand how prepared you are for each...
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Create a personalized approach to defining your ideal customer profile (ICP), uncover valuable insights to develop a targeted account list (TAL), and measure your marketing...
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A comprehensive presentation template that covers all steps of implementation, including aligning Sales and Marketing, results of gap assessment, optimizing lead generation...
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Audit the content produced by your teams and external resources.
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