Applications

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Brand Messaging Template Develop a compelling brand message and story.
Writing Style Guide Template Outline your brand's writing principles, style, grammar, punctuation, and number rules.
Brand Voice Guidelines Template Define your unique brand voice and develop a set of guidelines to ensure consistency across assets and platforms.
Brand Value Proposition and Positioning Statement Clarify your positioning in the marketplace and your unique competitive advantage.
Brand Purpose, Mission, Vision, and Values Template Define the “raison d’être” and fundamental principles of your brand.
Buyer Personas and Journey Presentation Template Gather existing and desired customer insights and conduct market research to define and personify your buyer personas and their buying behaviors.
External and Internal Factors Analysis Template Identify external and internal factors influencing your brand.
Brand Recognition Survey and Interview Questionnaire and List Template Gauge the buyers’ familiarity with your brand.
Survey Emails Best Practices Guidelines The Survey Emails Best Practices Guidelines will provide you with step-by-step information and guidance on how to perform survey emails.
The ITSM Vendor Evaluation Workbook Use this workbook to execute vendor evaluations. The workbook can be provided to your vendors to initially self-score and then be reviewed by your team; alternatively,...