Create a Buyer Persona and Journey – Phases 1-3

Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...

Create a Buyer Persona and Journey – Executive Brief

Our Executive Brief helps marketers, executives, product teams, and sales see buyer personas and journey mapping as critical to their success and provides a step-by-step...

Create a Buyer Persona and Journey

Software companies without deep buyer understanding will miss the mark in product-market fit, lead gen engine effectiveness, sales-buyer relationship building, and...
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Build an ERP Strategy and Roadmap – Phases 1-4

A well-architected ERP strategy clearly communicates the direction of the ERP portfolio and aligns roadmap initiatives with business priorities. To build your ERP...

Build an ERP Strategy and Roadmap

Organizations often do not have an ERP strategy and roadmap in place. The focus is often on selection and implementation phases of ERP, but without a foundation and...
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Are You In or Out? How to Source Application Development

Custom application development is a strategic differentiator in the digital economy. Organizations need to make good decisions on how to insource or outsource that...

Governance and Management of Enterprise Software Implementation – Phase 3: Govern and Course Correct

This phase of the blueprint, Governance and Management of Enterprise Software Implementation, will help you create a dashboard and course correct with backlog grooming....

Governance and Management of Enterprise Software Implementation – Phase 2: Prepare

This phase of the blueprint, Governance and Management of Enterprise Software Implementation, will help you establish your backlog of work and the teams performing the...

Governance and Management of Enterprise Software Implementation – Phase 1: Assess

This phase of the blueprint, Governance and Management of Enterprise Software Implementation, will help you explicitly define your business objectives for the project,...

Governance and Management of Enterprise Software Implementation – Phases 1-3

Use this blueprint to select the implementation methodology and practices that will give you the best chance of project success and delivering business value.
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