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Constant Contact Expands Its Reach Into Online and Social Marketing for Small Businesses

Constant Contact has been a long-time vendor in the email marketing realm and has slowly but surely been branching out over the years to encompass other lightweight marketing toolsets. In October 2019, the firm announced it would be rolling out new tools aimed at expanding the online presence of small businesses. These tools include a website builder and logo maker, baseline e-commerce capabilities, and tools for managing social media advertising and search engine optimization (SEO), with a particular emphasis on keyword scanning and optimization.

The capabilities are nothing new, and they introduce what many vendors have already had for years. However, their straightforward and self-contained nature make them a natural fit for smaller organizations that are just getting started on their journey of digital marketing. Constant Contact’s affordable price point vis-à-vis other players in the market is also a boon to those who don’t want to break the bank on a marketing management solution.

Whereas many firms in the marketing management space are making a concerted effort to move upmarket, Constant Contact’s recent updates cement it as focused on being a value-driven player for small to mid-sized businesses (SMBs).

Social media features in Constant Contact.

Source: Constant Contact

Our Take

• Constant Contact has long been a strong option for SMB email marketing, and new features announced expand its footprint into basic SEO and social media marketing.
• While Constant Contact is unlikely to displace larger competitors, the move does reaffirm its strong positioning as a value play in the SMB market.

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