The CRM manager's role is to supervise and maintain the installation, configuration, and support of the organization's customer relationship management (CRM) software through best practices and management of a technical team. This person will analyze and resolve CRM program issues in a timely and accurate fashion as well as hold responsibility for monitoring data quality.
The CRM manager will also apply proven communication and problem-solving skills to guide and assist the user group on issues related to the design, development, and deployment of CRM software critical to business operations.