Diagnose and Optimize Your Lead Gen Engine Storyboard

Globally, B2B SaaS marketers without a well-running lead gen engine will experience:

• A low volume of quality leads from their website.
• A low conversion rate from their website visitors.
• A long lead conversion time compared to competitors.
• A low volume of organic website visitors.

88% of marketing professionals are unsatisfied with their ability to convert leads (Convince & Convert), but poor lead conversion is just a symptom of a much larger problem with the lead gen engine. Without an accurate lead gen engine diagnostic tool and a strategy to fix the leaks, marketers will continue to waste valuable time and resources.

Even though lead generation is a critical element of marketing success, marketers struggle to fix the problems with their lead gen engine due to:

• A lack of resources.
• A lack of budget.
• A lack of experience in implementing effective lead generation strategies.

Most marketers spend too much on acquiring leads and not enough on converting and keeping them. For every $92 spent acquiring customers, only $1 is spent converting them (Econsultancy, cited in Outgrow). Marketers are increasingly under pressure to deliver high-quality leads to sales but work under tight budgets with inadequate or inexperienced staff who don’t understand the importance of optimizing the lead generation process.

With a targeted set of diagnostic tools and an optimization strategy, you will:

• Uncover the critical weakness in your lead generation engine.
• Develop a best-in-class lead gen engine optimization strategy that builds relationships, creates awareness, and establishes trust and loyalty with prospects.
• Build profitable long-term customer relationships.

Organizations who activate the findings from their lead generation diagnostic and optimization strategy will decrease the time and budget spent on lead generation by 25% to 50%. They will quickly uncover inefficiencies in their lead gen engine and develop a proven lead generation optimization strategy based on the diagnostic findings.