- There’s a belief that you can’t know what crisis will hit you next, so you can’t prepare for it. As a result, resilience planning stops at more-specific planning such as business continuity planning or IT disaster recovery planning.
- Business contingency and IT disaster recovery plans focus on how to resume normal operations following an incident. The missing piece is the crisis management plan – the overarching plan that guides the organization’s initial response, assessment, and action.
- Organizations without a crisis management plan are far less able to minimize the impact of other crises such as a security breach, health & safety incident, or attacks on their reputation.
Our Advice
Critical Insight
- Effective crisis management has a long-term demonstrable impact on your organization, long after the crisis is resolved. While all organizations can expect a short-term negative impact when a crisis hits, if the crisis is managed well, the research shows that your market capitalization can actually increase long term.
- Crisis communication is more science than art and should follow a structured approach. Crisis communication is about more than being a good writer or having a social media presence. There are specific messages that must be included, and specific audiences to target, to get the results you need.
- IT has a critical role in non-IT crises (as well as IT crises). Many crises are IT events (e.g. security breach). For non-IT events, IT is critical in supporting crisis communication and the operational response (e.g. COVID-19 and quickly ramping up working-from-home).
Impact and Result
- You can anticipate the types of crisis your organization may face in the future and build flexible plans that can be adapted in a crisis to meet the needs of the moment.
- Identify potential crises that present a high risk to your organization.
- Document emergency response and crisis response plans that provide a framework for addressing a range of crises.
- Establish crisis communication guidelines to avoid embarrassing and damaging communications missteps.
Member Testimonials
After each Info-Tech experience, we ask our members to quantify the real-time savings, monetary impact, and project improvements our research helped them achieve. See our top member experiences for this blueprint and what our clients have to say.
9.5/10
Overall Impact
$25,000
Average $ Saved
8
Average Days Saved
Client
Experience
Impact
$ Saved
Days Saved
National Arts Centre Canada
Guided Implementation
9/10
$25,000
10
Frank is amazing, knowledgeable, patient and thorough to walk us through the material and curate exactly what research is applicable to our situation.
Equitrans Midstream Corporation
Guided Implementation
10/10
N/A
5