Optimize Lead Generation With Lead Scoring – Phase 3: Apply Your Model to Marketing Apps and Go Live With Better Qualified Leads

Author(s): Jeff Golterman

1 Download

Get Instant Access
To unlock the full content, please fill out our simple form and receive instant access.

Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering better qualified leads to sellers and will guide you through the following activities:

  • Apply your final model to your lead management software.
  • Achieve sales lead acceptance.
  • Employ lead nurturing strategies.
  • Adjust your model over time to accommodate more advanced methods.


Visit our IT Critical Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171