Plan Your Digital Transformation on a Page – Phase 1: Scope the Digital Transformation

Author(s): Gopi Bheemavarapu, Michael Blair

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Understand the business context, map investments to digital value pools, and identify and interview key stakeholders.

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digital, digital strategy, digital transformation, customer centric, customer experience, omnichannel, multichannel, maturity, innovation, strategy, IT strategy, channels, marketing, support capabilities, digital capabilities, digital products, business model innovation, business model, disruption, leading edge, digital strategy-on-a-page, strategy-on-a-page, digital value pools, digital marketing, digital channels, digitized support capabilities, digitally-enabled products, digital imperatives, digital disruptors, digital vision

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Plan Your Digital Transformation on a Page

Take a step closer to your end customers by creating a customer-centric digital strategy.
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