Plan Your Digital Transformation on a Page

Digital investments often under deliver on expectations of return, and there is no cohesive approach to managing the flow of capital into digital.
The focus of the business has historically been to survive technological disruption rather than to thrive in it.
Strategy is based mostly on opinion rather than an objective analysis of the outcomes customers want from the organization.
Digital is considered a buzzword – nobody has a clear understanding of what it is and what it means in the organization’s context.

Our Advice

Critical Insight

The purpose of going digital is getting one step closer to the customer. The mark of a digital organization lies in how they answer the question, “How does what we’re doing contribute to what the customer wants from us?”
The goal of digital strategy is digital enablement. An organization that is digitally enabled no longer needs a digital strategy, it’s just “the strategy.”

Impact and Result

Focus strategy making on delivering the digital outcomes that customers want.

Leverage the talent, expertise, and perspectives within the organization to build a customer-centric digital strategy.

Design a balanced digital strategy that creates value across the five digital value pools:
- Digital marketing, digital channels, digital products, digital supporting capabilities, and business model innovation.
Ask how disruption can be leveraged, or even become the disruptor.
- Manage disruption through quick-win approaches and empowering staff to innovate.
Use a Digital Strategy-on-a-Page to spark the digital transformation.
- Drive awareness and alignment on the digital vision and spark your organization’s imagination around digital.

Plan Your Digital Transformation on a Page Research & Tools

Start here – read the Executive Brief

Read our concise Executive Brief to understand how digital disruption is driving the need for transformation, and how Info-Tech’s methodology can help.

Plan Your Digital Transformation on a Page – Executive Brief

1. Scope the digital transformation

Learn how to apply the Digital Value Pools thought model and scope strategy around them.

2. Design the digital future state vision

Identify business imperatives, define digital outcomes, and define the strategy’s guiding principles.

3. Define the digital roadmap

Define, prioritize, and roadmap digital initiatives and plan contingencies.

4. Sustain digital transformation

Create, polish, and socialize the Digital Strategy-on-a-Page.

About Info-Tech

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

What Is a Blueprint?

A blueprint is designed to be a roadmap, containing a methodology and the tools and templates you need to solve your IT problems.

Each blueprint can be accompanied by a Guided Implementation that provides you access to our world-class analysts to help you get through the project.

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