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Salesforce Aims to Invest $2 Billion Over Five Years in Its Canadian Business

Salesforce is a well-established player in the customer relationship management (CRM) space, with compelling plays in adjacent markets such as marketing automation, customer service, and customer collaboration software.

While Salesforce has been a powerhouse in a number of global markets, the firm recently announced a $2-billion investment over the next five years into its Canadian business. CEO Marc Benioff indicated this investment will be used to increase headcount, real estate footprint, and data center capacity.

The last point will be of particular interest for Canadian firms interested in Salesforce, particularly in the public sector or in other verticals with heavy data residency needs. Expanded data center capacity in Canada will allow Salesforce to meet data residency requirements that firms may have while providing increased storage, throughput, and reduced latency.

Salesforce’s Canadian partner ecosystem will be another area to keep an eye on: Salesforce projects that the “Salesforce Economy” (its technology and services partner ecosystem) will generate more than 28,000 new jobs by 2022 within Canada.

The primary driver in any vendor selection for CRM should be alignment of the vendor’s functionality to your defined business requirements. On the margin, these investments in data center capabilities and partner ecosystem will strengthen the case for Salesforce for those mid-market to large enterprises in Canada looking for a functionally robust, cloud-based solution for CRM.

Our Take

• Salesforce is an established market leader in CRM as well as in adjacent areas such as marketing orchestration and customer service platforms.
• Over the next five years, Salesforce will invest $2-billion into its Canadian business.
• This investment will further drive the firm’s profile, capabilities, and partner network in Canada, augmenting its attractiveness to Canadian firms looking to improve their proficiencies in customer experience management.

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