Select and Implement a Social Media Management Platform – Phase 1: Develop a Technology Enablement Approach for Social Media

This phase of the blueprint, Select and Implement a Social Media Management Platform, will help you determine if a dedicated SMMP is right for your organization. This phase will take you through the following activities:

• Assess your organizational readiness for the SMMP project.
• Evaluate social media opportunities within your organization.
• Discuss how an SMMP can assist with marketing, sales, and customer service.