- Business users are now overwhelmingly using social networks to connect in their personal lives and demanding the same degree of connectedness and collaboration in their professional lives.
- Collaboration tools come in many flavors, some of which have been baked in to new versions of traditional applications, e.g. MS SharePoint, Salesforce.com.
- Business managers are notoriously bad at determining what the intended usage of collaboration tools will look like and select these tools blindly.
Our Advice
Critical Insight
- Collaboration tools are essential to enable rapid decision-making across physically diverse locations.
- There is a broad variety of tools, many of which may be unnecessary.
- Organizations can simplify their choices by matching appropriate tools to their existing collaboration patterns.
Impact and Result
- Adapt to the business model changing suddenly and unpredictably
- Adopt new technologies (e.g. mobile, social) and develop new strategies
- Respond to an increase in client & staff demand and sophistication
- Think strategically: You can't cut your way to success, and the status quo is expensive