Wireless Carrier Overview: AT&T Mobility

Author(s): Kristina Blazevski

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AT&T Mobility is a leader in providing wireless voice and data services to businesses of all sizes across the US. In terms of network coverage, speed, reliability, handset selection, and pricing, AT&T delivers very competitive wireless services. In almost every circumstance, enterprises should consider AT&T Mobility as a wireless carrier.

Merging to Compete

When Cingular Wireless – the former SBC and BellSouth joint venture – acquired the old AT&T Wireless, resulting in the newly branded AT&T Mobility, it catapulted AT&T to the front of the pack in the US wireless market. AT&T continues to be an industry frontrunner in terms of network coverage and product selection, even if it is currently a nose behind Verizon Wireless in subscriber count. However, the Cingular digestion of AT&T Wireless has left the new AT&T Mobility struggling to operate as a cohesive customer service operation. The result is heartburn in the form of an unpredictable and sometimes sub-par customer service experience.

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