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Marketing Automation - B2C Software

Marketing Automation - B2C

What is Marketing Automation - B2C Software?

Marketing Automation Software helps marketing departments automate repetitive tasks such as email marketing, social media and ad campaigns. Businesses use marketing automation software to help with their lead generation, nurturing, measuring the overall ROI on campaigns and handle repetitive tasks to reduce human error and save employee's time.

Common Features

  • Customer Journey Modelling
  • Email Marketing Automation
  • Marketing Analytics
  • Marketing Project Management
  • Marketing Asset Management
  • Social Media Marketing Management
  • Multivariant Testing
  • Mobile Marketing Management
  • SMS Marketing
  • Marketing Master Data Management

Top Marketing Automation - B2C Software

2024 Data Quadrant Awards

2024 Emotional Footprint Awards

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Data Quadrant Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards highlight software products that excel in terms of features, vendor capabilities, and customer relationships, earning them the highest overall rankings.

At SoftwareReviews, we take pride in recognizing excellence. Each year, we present the Emotional Footprint Awards to top-performing software products based solely on authentic user reviews, without any paid placements or analyst opinions. These awards shine a spotlight on software vendors who excel in crafting and nurturing strong customer relationships.

Switch to Emotional Footprint
Products: 16
Next Award: Dec 2025

Top Marketing Automation - B2C Software 2024

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

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Composite Score
9.0 /10
CX Score
9.1 /10

Marketing Hub is the all-in-one marketing automation software that connects customer insights through our Smart CRM. Attract attention to your business and collect contacts. Engage leads and customers at the right place and time. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Respectful
  • Effective Service
Badge Winner
Badge Winner
ActiveCampaign

ActiveCampaign

Composite Score
8.9 /10
CX Score
9.1 /10

ActiveCampaign is a category-defining Customer Experience Automation Platform that meaningfully connects and engages with customers. It creates optimized customer experiences by automating many behind-the-scenes marketing, sales, and support processes. Businesses of all sizes have access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful cross-channel orchestration, segmentation and personalization.

Scorecard
Scorecard

Pros

  • Transparent
  • Performance Enhancing
  • Acts with Integrity
  • Security Protects
Badge Winner
Badge Winner
Adobe Systems

Adobe Campaign

Composite Score
8.9 /10
CX Score
9.1 /10

Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. See the whole customer journey on a single screen. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more.

Scorecard
Scorecard

Pros

  • Efficient Service
  • Effective Service
  • Respectful
  • Reliable
Badge Winner
Badge Winner
Composite Score
8.8 /10
CX Score
8.9 /10

MailChimp is a marketing and commerce platform with all the tools you need, all in one place. Even if you don’t know the first thing about marketing — MailChimp provide world-class technology and support to help your business launch, build, and grow to meet your one-of-a-kind vision.

Scorecard
Scorecard

Pros

  • Reliable
  • Efficient Service
  • Respectful
  • Effective Service
Badge Winner
Constant Contact, Inc.

Constant Contact

Composite Score
8.6 /10
CX Score
8.8 /10

Constant Contact is a digital marketing platform that makes email marketing easy. With Constant Contact, you can create effective email marketing and other online marketing campaigns to meet your business goals. From email to social marketing, time-saving automations to standout customer support, we help your business grab the attention — and revenue — it deserves.

Scorecard
Scorecard

Pros

  • Respectful
  • Trustworthy
  • Fair
  • Security Protects
Badge Winner
Badge Winner
GetResponse

GetResponse

Composite Score
8.3 /10
CX Score
8.6 /10

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Composite Score
8.3 /10
CX Score
8.4 /10

Ortto (formerly Autopilot), is a complete marketing automation and analytics solution. Easy-to-use, the platform combines three powerful tools and supercharges them with AI so teams finally benefit from their customer data, marketing automation, and analytics working together. Ortto brings your customer data, messaging and analytics together to help businesses deliver remarkable experiences across the customer journey.

Scorecard
Scorecard

Pros

  • Effective Service
  • Respectful
  • Acts with Integrity
  • Helps Innovate
Badge Winner
Badge Winner
Klaviyo

Klaviyo

Composite Score
8.1 /10
CX Score
8.4 /10

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Scorecard
Scorecard

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
Composite Score
8.0 /10
CX Score
8.3 /10

Bloomreach Engagement is a real-time platform with intelligent marketing automation. It offers the tools essential for reaching top customers with hyper-personalized experiences, helping businesses to drive engagement, conversion, and loyalty. As a single platform that combines the power of a customer data platform, an email service provider, artificial intelligence, marketing automation, and web personalization, Bloomreach Engagement empowers users to create highly targeted and personalized campaigns that drive revenue.

Scorecard
Scorecard

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
Badge Winner
Composite Score
7.9 /10
CX Score
7.9 /10

Keap is an all-in-one CRM and sales & marketing automation platform designed to grow your business. House all your client activity and communications in one place. Keap helps you create growth, profit and freedom with software that automates your entire business — from email follow-up to team task management. Plus, you get implementation services and expert strategy consulting to get you going from day one.

Scorecard
Scorecard

Pros

  • Trustworthy
  • Reliable
  • Friendly Negotiation
  • Respectful
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