Google Analytics vs Mixpanel | SoftwareReviews

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What is Product Analytics Software?

Product Analytics monitors, collects, and reports data from user activity/behaviour on device-use including time spent, click-rate, user exit points, and segmentation by user attributes, which can be leveraged by organizations to gain insights into customer demographics, and product success. It analyzes user interactions with the product or service, allowing teams to understand actual user behaviour as opposed to making decisions based on assumptions. It offers critical insights into user journeys, helping businesses identify areas for improvement and growth. Product Analytics is a vital tool for product managers, UX designers, and growth strategists to make data-driven decisions that enhance engagement and drive long-term value. By tracking events, analyzing usage patterns, and correlating customer activity with outcomes, product analytics helps optimize digital products, improve user experience, and achieve better business results.

Common Features

Date compared on: March 14, 2025

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Google Analytics

Google

9.0

Composite Score

Product Scorecard

15+ pages

301 reviews

Mixpanel

Mixpanel

8.1

Composite Score

Product Scorecard

15+ pages

32 reviews

Compare Google Analytics, Mixpanel

How To Use This Head-to-Head Comparison

SoftwareReviews captures the most compelling, useful, and detailed end user information on software satisfaction to help evaluate, compare, and ultimately select the best solution for your business. Our head-to-head tool contrasts fourteen aspects of the software and the vendor, allowing you to get into a granular comparison between your potential partners.

Our proprietary evaluation methodology is built on decades of experience helping businesses select software. We surface key elements every prospective buyer should review and understand prior to selecting a software provider. This includes a detailed review of user satisfaction, comparing top features in the category, and, perhaps the most important element, a comprehensive overview of the customer experience, what we measure as the Emotional Footprint.

Overall Ratings

SoftwareReviews uses multiple data points to measure user satisfaction with their software. The dimensions rated have been chosen as they provide a comprehensive assessment of software performance across multiple aspects of the solution and provide a quick comparison between the platforms.

Use this section to compare high-level metrics to quickly understand what matters most to you and contrast any major gaps between your options.

Likeliness to Recommend

91%

88%

Plan to Renew

99%

92%

Satisfaction that Cost is Fair Relative to Value

89%

84%

Overall Capability Satisfaction

84%

82%

Overall Feature Satisfaction

86%

81%

Emotional Footprint

Satisfaction with your software vendor is more than strong features at a reasonable price. Your relationship with your vendor will have a significant impact on both your short- and long-term satisfaction with the software and your customer experience. We quantify this relationship in the Emotional Footprint.

The information collected illustrates how users view their interactions with their software and their vendor. Compare 27 aspects of the relationship, including which vendors are the most reliable, how they typically deliver against expectations, and which ones are most invested in continuous improvement to create a powerful indicator of overall user sentiment toward the software provider and their products.

Net Emotional Footprint

+92

Net Emotional Footprint

+93

Love vs Hate

+93

Distribution 1% 5% 94%

+100

Distribution 0% 0% 100%

Importance To Professional Success

+94

Distribution 1% 4% 95%

+86

Distribution 4% 6% 90%

Strategy & Innovation

+91

Distribution 2% 5% 93%

+90

Distribution 4% 2% 94%

Product Experience

+93

Distribution 1% 5% 94%

+96

Distribution 1% 2% 97%

Service Experience

+92

Distribution 1% 6% 93%

+98

Distribution 0% 2% 98%

Negotiation & Contract Experience

+89

Distribution 2% 7% 91%

+82

Distribution 6% 6% 88%

Conflict Resolution

+93

Distribution 1% 5% 94%

+94

Distribution 2% 2% 96%

Relationships & Interactions

+95

Distribution 1% 3% 96%

+100

Distribution 0% 0% 100%

Datapoint Title

88%

Datapoint Title

88%

There's More. A Lot More.

Log in or Register to compare these products across our entire database of detailed metrics including individual vendor capabilities, detailed feature ratings, and 25 granular ways of looking at the vendor relationship.

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Google Analytics

Google

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Mixpanel

Mixpanel

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Product Analytics
Google Analytics vs Mixpanel

What is Product Analytics Software?

Common Features

How To Use This Head-to-Head Comparison