
What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
Down
1
Since last award
99 Plan to Renew
Down
1
Since last award
88 Satisfaction of Cost Relative to Value
Down
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 90%
- Conflict Resolution:
- 93%
- Strategy & Innovation:
- 92%
- Service Experience:
- 92%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Trustworthy
- Respectful
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Analytics and Reporting
Marketing Analytics
Data Management
Device and Browser Analytics
Conversion Analysis
Audience Segmentation
Data Warehousing
Data Analysis and Survey Function
Data Integrity
API Framework
Mobile Functionality
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Ease of Implementation
Breadth of Features
Quality of Features
Ease of IT Administration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of Customization
Vendor Support
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A/B Testing
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Customer Intelligence
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Google Analytics Reviews

Zion C.
- Role: C-Level
- Industry: Education
- Involvement: IT Leader or Manager
Submitted Apr 2025
Great Analytics tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
I believe Google Analytics has much more data to work with than the rest. With parent company accounting for most search in our internet era then Google Analytics ranks higher. another thing to consider is that Google crawlers in general are fast.
What is your favorite aspect of this product?
Ability to search for trends in specific areas.
What do you dislike most about this product?
Some search with less data do not get a report. So deals with significant data on a particular topic in a particular area before it can reflect.
What recommendations would you give to someone considering this product?
Highly recommend. Google Analytics will aid your decision making in any digital marketing endeavor.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Initial Implementation
Submitted Mar 2025
Google Analytics does it all
Likeliness to Recommend
Pros
- Reliable
- Helps Innovate
- Continually Improving Product
- Performance Enhancing

Daniel N.
- Role: Human Resources
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2025
Google Analytics: Powerful but Complex to Master
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Free and seamless integration with Google ecosystem.
What is your favorite aspect of this product?
Its predictive analysis
What do you dislike most about this product?
It has a steep learning curve
What recommendations would you give to someone considering this product?
Learn GA4’s event-based tracking, use Google Analytics Academy for training, integrate with BigQuery for advanced analysis, and ensure GDPR compliance by configuring data retention settings.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity