Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-703-340-1171 (International)
Google Analytics Logo Award Winner Product Badge
Google Analytics Logo Award Winner Product Badge
Google

Google Analytics

Composite Score
9.0 /10
CX Score
9.2 /10
Google Analytics
9.0 /10

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

Filter By

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Down 1
Since last award

99 Plan to Renew

Down 1
Since last award

88 Satisfaction of Cost Relative to Value

Down 2
Since last award


Emotional Footprint Overview

Chart with 5 data points.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
{y}
{name}

Emotional Footprint Overview

Product Experience:
93%
Negotiation and Contract:
90%
Conflict Resolution:
93%
Strategy & Innovation:
92%
Service Experience:
92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

Chart

Bar chart with 10 data series.
The chart has 1 X axis displaying values. Range: -0.5 to 0.5.
The chart has 1 Y axis displaying values. Range: 0 to 100.
End of interactive chart.
1% Negative
5% Neutral
94% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Respectful
  • Continually Improving Product

Feature Ratings

Average 85

Analytics and Reporting

87

Marketing Analytics

86

Data Management

86

Device and Browser Analytics

86

Conversion Analysis

85

Audience Segmentation

85

Data Warehousing

84

Data Analysis and Survey Function

84

Data Integrity

84

API Framework

84

Mobile Functionality

83

Vendor Capability Ratings

Average 83

Business Value Created

86

Ease of Data Integration

86

Ease of Implementation

85

Breadth of Features

84

Quality of Features

84

Ease of IT Administration

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Usability and Intuitiveness

82

Ease of Customization

82

Vendor Support

78

Google Analytics Reviews

Zion C.

  • Role: C-Level
  • Industry: Education
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2025

Great Analytics tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I believe Google Analytics has much more data to work with than the rest. With parent company accounting for most search in our internet era then Google Analytics ranks higher. another thing to consider is that Google crawlers in general are fast.

What is your favorite aspect of this product?

Ability to search for trends in specific areas.

What do you dislike most about this product?

Some search with less data do not get a report. So deals with significant data on a particular topic in a particular area before it can reflect.

What recommendations would you give to someone considering this product?

Highly recommend. Google Analytics will aid your decision making in any digital marketing endeavor.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Role: Sales Marketing
  • Industry: Gaming and Hospitality
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Mar 2025

Google Analytics does it all

Likeliness to Recommend

9 /10

Pros

  • Reliable
  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing

Daniel N.

  • Role: Human Resources
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2025

Google Analytics: Powerful but Complex to Master

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Free and seamless integration with Google ecosystem.

What is your favorite aspect of this product?

Its predictive analysis

What do you dislike most about this product?

It has a steep learning curve

What recommendations would you give to someone considering this product?

Learn GA4’s event-based tracking, use Google Analytics Academy for training, integrate with BigQuery for advanced analysis, and ensure GDPR compliance by configuring data retention settings.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Enables Productivity

Most Popular Google Analytics Comparisons

Visit our IT Critical Response Resource Center
Over 100 analysts waiting to take your call right now: +1 (703) 340 1171