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Google

Google Analytics

Composite Score

9.0 /10

CX Score

9.3 /10

328 Reviews Write a Review

What is Google Analytics?

Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

Company Details

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Awards & Recognition

Google Analytics won the following awards in the Product Analytics category

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2025 Data Quadrant Champion

Latest Award, 2025

9 Top Rated Capabilities

9 Top Rated Features

Latest Award, 2025

2024 Emotional Footprint Champion

2024

Strategy and Innovation
Service Experience
Contract Negotiation
Conflict Resolution

2024

2024 Data Quadrant Champion

2024

10 Top Rated Capabilities

8 Top Rated Features

2024

2023 Emotional Footprint Champion

2023

2023 Data Quadrant Champion

2023

8 Top Rated Capabilities

8 Top Rated Features

2023

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

91 Likeliness to Recommend

Down 1
Since last award

99 Plan to Renew

Down 1
Since last award

88 Satisfaction of Cost Relative to Value

Down 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 94%
Negotiation and Contract:: 90%
Conflict Resolution:: 93%
Strategy & Innovation:: 92%
Service Experience:: 92%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative

5% Neutral

94% Positive

Pros

Performance Enhancing
Trustworthy
Enables Productivity
Respectful

Feature Ratings

Average 85

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Management

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Vendor Capability Ratings

Average 84

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Vendor Support

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Website Analytics

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View Google Analytics in this category (opens in a new tab)

A/B Testing

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View Google Analytics in this category (opens in a new tab)

Customer Intelligence

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View Google Analytics in this category (opens in a new tab)

Google Analytics Reviews

Zion C.

Role: C-Level
Industry: Education
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Great Analytics tool

Likeliness to Recommend

8 /10

What differentiates Google Analytics from other similar products?

I believe Google Analytics has much more data to work with than the rest. With parent company accounting for most search in our internet era then Google Analytics ranks higher. another thing to consider is that Google crawlers in general are fast.

What is your favorite aspect of this product?

Ability to search for trends in specific areas.

What do you dislike most about this product?

Some search with less data do not get a report. So deals with significant data on a particular topic in a particular area before it can reflect.

What recommendations would you give to someone considering this product?

Highly recommend. Google Analytics will aid your decision making in any digital marketing endeavor.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Role: Sales Marketing
Industry: Gaming and Hospitality
Involvement: Initial Implementation

Validated Review

Anonymous Reviewer

Submitted Mar 2025

Google Analytics does it all

Likeliness to Recommend

9 /10

Pros

Reliable
Helps Innovate
Continually Improving Product
Performance Enhancing

Daniel N.

Role: Human Resources
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Mar 2025

Google Analytics: Powerful but Complex to Master

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

Free and seamless integration with Google ecosystem.

What is your favorite aspect of this product?

Its predictive analysis

What do you dislike most about this product?

It has a steep learning curve

What recommendations would you give to someone considering this product?

Learn GA4’s event-based tracking, use Google Analytics Academy for training, integrate with BigQuery for advanced analysis, and ensure GDPR compliance by configuring data retention settings.

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Latest Research

Google Analytics

What is Google Analytics?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

2024 Emotional Footprint Champion

2024 Data Quadrant Champion

2023 Emotional Footprint Champion

2023 Data Quadrant Champion

Google Analytics Ratings

91 Likeliness to Recommend

Down 1 Since last award

99 Plan to Renew

Down 1 Since last award

88 Satisfaction of Cost Relative to Value

Down 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+93 Net Emotional Footprint

How much do users love Google Analytics?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Analytics and Reporting Includes historical & real-time dashboard visualizations, detailed & summary reporting and easy data extraction for data analysis.

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Device and Browser Analytics Capture and summarize device and browser information.

Data Management Includes data sharing, data storage, records management, and data security.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Data Warehousing Includes large data retrieval, data reporting, and data analytics.

Data Integrity Includes data accuracy, data maintenance, and data verification and validation.

API Framework The platform provides the ability to move data to and from the solution and other customer interaction applications (i.e. CRM) with ease.

Data Analysis and Survey Function Can capture survey data and multiple data sets may be output for analysis.

Mobile Functionality Can be used on mobile devices​

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Website Analytics

A/B Testing

Customer Intelligence

Google Analytics Reviews

Zion C.

Great Analytics tool

Likeliness to Recommend

Pros

Google Analytics does it all

Likeliness to Recommend

Pros

Daniel N.

Google Analytics: Powerful but Complex to Master

Likeliness to Recommend

Pros

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Title

Down 1
Since last award

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Down 2
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Feature Ratings

Analytics and Reporting

Marketing Analytics

Device and Browser Analytics

Data Management

Conversion Analysis

Audience Segmentation

Data Warehousing

Data Integrity

API Framework

Data Analysis and Survey Function

Mobile Functionality

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Ease of Implementation

Breadth of Features

Quality of Features

Ease of IT Administration

Availability and Quality of Training

Product Strategy and Rate of Improvement

Ease of Customization

Usability and Intuitiveness

Vendor Support