What is Acquia Marketing Cloud?
Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
78 Likeliness to Recommend
96 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Acquia Marketing Cloud?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Advanced Campaign Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Multi Channel Integration
Social Media Marketing Management
Marketing Operations Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Acquia Marketing Cloud Reviews
Rajarshi M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
marketing automation is great.Price need improving
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
it is more service related and efficient to use, although price might be a factor for certain people, then there is will become an overall great product
What is your favorite aspect of this product?
Marketing automation is my favourite aspect which I used
What do you dislike most about this product?
The price is the only thing that I need to consider and give me second thoughts, other than that if I get a free demo for a while then it might make it easier to influence more consumers.
What recommendations would you give to someone considering this product?
constant improvement should looked into and if pricing considerations can be done then it would be great.
Pros
- Helps Innovate
- Continually Improving Product
- Inspires Innovation
- Includes Product Enhancements
Tessa D.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jul 2023
Very easy to use with a lot of amazing features.
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
One feature that distinguishes Acquia Lift from other personalization platforms is the storage of user profiles. Having profiles allows me to construct user subgroups to target for personalizations based on previous engagement and behavior on the website. I can also supplement the data using APIs from other data sources due to the profiles. I also like the drag-and-drop automation flow editor. It’s incredibly user-friendly and simple to use. Their list segmentation tool is also incredibly strong, with an abundance of filtering possibilities for email lists.
What is your favorite aspect of this product?
I like how simple it is to use and how quickly users may learn basic abilities. This comes with a lot of flexibility, which is great because I can’t always plan for everything. The campaign builder has enough possibilities for me to work around any constraints with a little imagination. Form and email creation are simple and do not necessitate the use of engineering resources. Furthermore, I appreciate that the cloud UI is not an afterthought. It features a simple design and organization that makes it easy to navigate.
What do you dislike most about this product?
Some fundamental functionality activities, such as manually adding a single contact to a segment, are not as intuitive as I would hope.
What recommendations would you give to someone considering this product?
Solutions for Campaign, Targeting, and CPD are offered by Acquia Marketing Cloud and integrate well with Acquia Drupal Cloud (CMS). This is a fantastic aspect of how the technology have all been integrated. among the top all-in-one suites available.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Hideki N.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Leader or Manager
Submitted Dec 2022
An excellent marketing system
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
Quickly connects the database to create more efficient and adaptable systems to the company in which you work. The functionality of this tool is comparable to advanced systems, because it is innovative, allowing when creating commercial campaigns to be based on of the specific data of the companies directly
What is your favorite aspect of this product?
I like this system because it was easy to connect when opening the tool, collecting information from different devices, allowing commercial and advertising campaign plans to be adapted to the company in a customizable way. its interface is also fast and understandable
What do you dislike most about this product?
It does not have major complexities, it is a system that works better in marketing areas, but it is quite complete.
What recommendations would you give to someone considering this product?
I recommend it for professionals who want to have data based on their business database because it is not difficult to understand
Pros
- Performance Enhancing
- Enables Productivity
- Effective Service
- Inspires Innovation