What is Acquia Marketing Cloud?
Connect with your customers and drive ROI for your business with the only unified marketing cloud built on a foundation of unified customer intelligence. Boost business agility and maximize the value of your marketing by breaking down data silos (formerly AgilOne Marketing Cloud).
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
78 Likeliness to Recommend
96 Plan to Renew
1
Since last award
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+72 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Acquia Marketing Cloud?
Pros
- Saves Time
- Performance Enhancing
- Enables Productivity
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Marketing Asset Management
Advanced Campaign Management
Marketing Analytics
Email Marketing Automation
Community Marketing Management
Multi Channel Integration
Social Media Marketing Management
Marketing Operations Management
Advanced Data Segmentation
Marketing Workflow Management
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Ease of Data Integration
Business Value Created
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Vendor Support
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of IT Administration
Acquia Marketing Cloud Reviews
Esmeralda P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Sep 2022
"Better solution to numerous issues"
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
This software is superior to others because it is simple to use, it offers technical guidance, it is one of the most reliable programs available, it has good technical support, and it is one of the top programs available in its sector.
What is your favorite aspect of this product?
The simplicity of usage and the speed at which people can learn the fundamentals are appealing. Since you can't always plan for everything, it's wonderful that there is a lot of flexibility built into this out of the box. The campaign builder includes sufficient features so that, with a little ingenuity, you can design around any potential limits. It is simple to create forms and emails, and maintaining them doesn't require engineering resources. Furthermore, I appreciate that the cloud UI is obviously not an afterthought. Its straightforward layout and structure make it simple to move about in.
What do you dislike most about this product?
As with any system, there are flaws or restrictions that come with it. Although I have had to think outside the box a little, I haven't yet run into anything that has prevented the goal from being achieved. There are also other fundamental functioning activities that aren't as natural to use as you might anticipate, like manually adding a single contact to a section.
What recommendations would you give to someone considering this product?
This is unquestionably a fantastic choice to take into account if you're looking for a compact marketing automation platform that may be managed without requiring a lot of technological expertise.
Pros
- Efficient Service
- Effective Service
- Saves Time
- Client's Interest First
Sheila K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Selection and Purchasing
Submitted Sep 2022
Great product
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
So user friendly
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
Upgrades are costly
What recommendations would you give to someone considering this product?
Do your research
Pros
- Efficient Service
- Caring
- Helps Innovate
- Reliable
Kent G.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2022
Fabulous solution makes the day easier
Likeliness to Recommend
What differentiates Acquia Marketing Cloud from other similar products?
It really comes down to the abundance of features
What is your favorite aspect of this product?
Overall the best aspect of Aquia is its cost compared to the value it brings to our company
What do you dislike most about this product?
Like any product of this nature implementation is always a challenge
What recommendations would you give to someone considering this product?
Give this the once around and get input from all of the users before jumping in.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features