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Adobe Systems

Adobe Firefly

Composite Score

8.8 /10

CX Score

9.1 /10

34 Reviews Write a Review

What is Adobe Firefly?

Firefly is a separate family of creative generative AI models coming to Adobe products, with an initial focus on image and text effect generation. Adobe Firefly uses generative AI and simple text prompts to create the highest quality output — beautiful images, text effects, and fresh color palettes.

Company Details

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Awards & Recognition

Adobe Firefly won the following awards in the AI Content Creation and Optimization category

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2025 Data Quadrant Champion

Latest Award, 2025

6 Top Rated Capabilities

3 Top Rated Features

Latest Award, 2025

Adobe Firefly Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Firefly.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

Down 2
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Down 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 94%
Conflict Resolution:: 99%
Strategy & Innovation:: 98%
Service Experience:: 97%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Firefly?

0% Negative

3% Neutral

97% Positive

Pros

Helps Innovate
Continually Improving Product
Reliable
Trustworthy

Feature Ratings

Average 84

Artificial Intelligence and Natural Language Processing

Image and Video Generation

Search Engine Optimization

Text-To-Image

Data Analysis

Content Editor

Customization

Social Media Integration

Content Summarization

Data Protection and Security

Grammar and Spellcheck

Vendor Capability Ratings

Average 83

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Usability and Intuitiveness

Business Value Created

Ease of Customization

Ease of IT Administration

Availability and Quality of Training

Also Featured in...

AI Graphic Design

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Adobe Firefly Reviews

Immaculata C.

Role: Information Technology
Industry: Government
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted May 2025

Creativity with Seamless Adobe Integration

Likeliness to Recommend

10 /10

What differentiates Adobe Firefly from other similar products?

Photorealistic Image Generation: Firefly’s Image 3 Model enhances composition, lighting, and mood for more natural-looking AI-generated visuals

What is your favorite aspect of this product?

One of my favourite aspects of Adobe Firefly is its seamless integration with Adobe Creative Cloud. It allows users to generate and refine AI-powered content directly within Photoshop, Illustrator, and Lightroom, making it incredibly useful for professional designers.

What do you dislike most about this product?

Limited Commercial Use; While Firefly is still in beta, AI-generated content cannot be used for commercial purposes

What recommendations would you give to someone considering this product?

Leverage Adobe Creative Cloud Integration; Firefly works seamlessly with Photoshop, Illustrator, and Lightroom, making it a powerful tool for professional designers

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Faith E.

Role: Information Technology
Industry: Media
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2025

Amazing AI Design Tool with Exciting Potential

Likeliness to Recommend

8 /10

What differentiates Adobe Firefly from other similar products?

Creative-Focused AI Custom AI-Generated Effects

What is your favorite aspect of this product?

The seamless integration with Adobe Creative Cloud, which allows AI-generated designs to be fully editable in Photoshop, Illustrator, and other Adobe apps.

What do you dislike most about this product?

No standalone app

What recommendations would you give to someone considering this product?

Adobe Firefly works well with Photoshop, Illustrator, and other Adobe apps, making it a great choice for professionals already using Adobe products for content creation .

Pros

Continually Improving Product
Enables Productivity
Trustworthy
Efficient Service

Finlay D.

Role: Operations
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2025

A Fun AI Tool

Likeliness to Recommend

9 /10

What differentiates Adobe Firefly from other similar products?

ability to generate images, textures, and text effects from a simple prompt is great for brainstorming concepts and adding quick creative flourishes. It’s especially handy for generating unique patterns or backgrounds that would take much longer to create manually.

What is your favorite aspect of this product?

I can extend backgrounds, remove unwanted objects, or create entirely new compositions with AI assistance, which speeds up certain repetitive tasks. It’s not perfect, but for quick mockups and concept development, it’s a great asset.

What do you dislike most about this product?

AI-generated assets often need heavy refinement, and there’s always the risk of producing generic-looking designs if you rely too much on automation

What recommendations would you give to someone considering this product?

It’s worth experimenting with, especially if you want to speed up certain aspects of your workflow. But don’t expect it to replace your core design tools—think of it more as an assistant rather than a main creative engine

Pros

Helps Innovate
Continually Improving Product
Trustworthy
Efficient Service

Latest Research

Adobe Firefly

What is Adobe Firefly?

Company Details

Need Assistance?

Awards & Recognition

2025 Data Quadrant Champion

Adobe Firefly Ratings

89 Likeliness to Recommend

Down 2 Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

Down 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+97 Net Emotional Footprint

How much do users love Adobe Firefly?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Artificial Intelligence and Natural Language Processing System recommends automated similar ideas, idea clustering, automated personalized user recommendations on content, and more.

Image and Video Generation Create images or videos based on textual input, or enhance existing media content with AI-generated elements.

Search Engine Optimization Generate copy that is SEO-friendly. Identify low-ranking content. Prioritize and cluster keywords for a top SERP ranking.

Text-To-Image Refers to the process of generating content based on textual descriptions, such as images and video.

Data Analysis Extract insights and trends from curated content helping users understand the context and preferences of an audience.

Content Editor Offer suggestions for improving the structure, coherence, and clarity of written content.

Customization Product or service can be altered to suit the requirements of the user, customer or business.

Social Media Integration Generate content suitable for various social media platforms, increasing relevant social media posts across all channels and networks.

Content Summarization Automatically create concise summaries of longer pieces of content, such as articles or documents.

Data Protection and Security Includes data encryption, data audit, and data compliance.

Grammar and Spellcheck Rephrase or rewrite work to adjust length, detect grammar mistakes such as spelling and punctuation, and match style of content.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

AI Graphic Design

Adobe Firefly Reviews

Immaculata C.

Creativity with Seamless Adobe Integration

Likeliness to Recommend

Pros

Faith E.

Amazing AI Design Tool with Exciting Potential

Likeliness to Recommend

Pros

Finlay D.

A Fun AI Tool

Likeliness to Recommend

Pros

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Title

Down 2
Since last award

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Since last award

Feature Ratings

Artificial Intelligence and Natural Language Processing

Image and Video Generation

Search Engine Optimization

Text-To-Image

Data Analysis

Content Editor

Customization

Social Media Integration

Content Summarization

Data Protection and Security

Grammar and Spellcheck

Vendor Capability Ratings

Ease of Implementation

Product Strategy and Rate of Improvement

Quality of Features

Ease of Data Integration

Breadth of Features

Vendor Support

Usability and Intuitiveness

Business Value Created

Ease of Customization

Ease of IT Administration

Availability and Quality of Training