What is Asana?
With tasks, projects, conversations and dashboards, Asana enables teams to move work from start to finish.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
91 Likeliness to Recommend
Up
2
Since last award
99 Plan to Renew
Up
1
Since last award
85 Satisfaction of Cost Relative to Value
Down
1
Since last award
Emotional Footprint Overview
- Product Experience:
- 93%
- Negotiation and Contract:
- 87%
- Conflict Resolution:
- 90%
- Strategy & Innovation:
- 90%
- Service Experience:
- 90%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Asana?
Pros
- Enables Productivity
- Respectful
- Reliable
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Collaboration
Task Management
Milestones/Calendar Tracking
Templates
Goal Setting
Check-ins and Reviews
Dashboards and Reporting
OKR Alignment
API Integration
Real-Time Visualization
Conversations & Feedback
Vendor Capability Ratings
Ease of Implementation
Breadth of Features
Ease of Data Integration
Ease of Customization
Business Value Created
Quality of Features
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Availability and Quality of Training
Ease of IT Administration
Vendor Support
Also Featured in...
Product Management
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Task Management
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Project Management - Enterprise
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Asana Reviews
Bala Kanyaka G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Apr 2025
The perfect & best project management tool!
Likeliness to Recommend
What differentiates Asana from other similar products?
Easy navigating & management. So detailed level of customization can be done.
What is your favorite aspect of this product?
the switch between the formats, and goal reminders & personal dashboard.
What do you dislike most about this product?
nothing to dislike
What recommendations would you give to someone considering this product?
Just go blindly... and buy this purchase if you want to manage remote teams,, it'll be so easy to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shiva S.
- Role: Information Technology
- Industry: Consulting
- Involvement: End User of Application
Submitted Apr 2025
Efficient and Intuitive Tool for Seamless Team Col
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana stands out with its highly customizable workflows and intuitive user interface. Its robust integration options and timeline view enhance project visibility and team coordination.
What is your favorite aspect of this product?
My favorite aspect of Asana is its clean, user-friendly interface that makes task management feel effortless. The ability to switch between list, board, and timeline views adds great flexibility.
What do you dislike most about this product?
The biggest downside is that advanced features are locked behind higher-tier plans. It can also feel a bit overwhelming for new users due to the many options and settings.
What recommendations would you give to someone considering this product?
Start with the free version to get a feel for the interface and core features. Take time to explore templates and integrations—they can really streamline your workflow as your team grows.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Caring
Cole Y.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Apr 2025
Makes SEO Collaboration a Breeze, Mostly
Likeliness to Recommend
What differentiates Asana from other similar products?
Asana stands out with how visual and client-friendly it is. Timeline views and Kanban boards make it easy to show clients where things stand without needing a call
What is your favorite aspect of this product?
I have a repeatable campaign workflow for site audits, content plans, and backlink outreach—and Asana keeps all the pieces moving. Tagging and subtasks help me make sure nothing falls between the cracks, especially with large-scale technical SEO rollouts
What do you dislike most about this product?
They pile up quickly and half the time they’re noise. Also, assigning subtasks doesn’t always feel intuitive
What recommendations would you give to someone considering this product?
First get it if it's a fit for your team’s workflow style. Then build out SOPs inside the platform itself. Don’t let it become a glorified task list. Use the integrations (Slack, Drive, etc.) and make it your SEO command centre
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Saves Time
