What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Anjali P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Comprehensive and Insightful Social Media Tool
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.
What is your favorite aspect of this product?
My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions
What do you dislike most about this product?
The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets
What recommendations would you give to someone considering this product?
If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
Francisco Javier S.
- Role: Sales Marketing
- Industry: Chemicals
- Involvement: End User of Application
Submitted May 2024
Easy to use. User friendly. Quick learning curve.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It works. It's a reliable tool, never had a system error and it's easy to use and understand. We use it in a multinational enviroment and helps us sharing contents and strategies between different countries.
What is your favorite aspect of this product?
Easy to use and learn how to use it. Since the first time yoy use it, you feel it's quite user friendly.
What do you dislike most about this product?
I really don't have any dislikes, it's a tool that works. As any tool, you gotta know of to use it, but does not take long to learn it.
What recommendations would you give to someone considering this product?
Check prices, have a clear idea of what yoy want, what you need and be realistic about the knowledge you have. It's a great tool, but's not magical.
Pros
- Trustworthy
- Effective Service
- Respectful
- Reliable
Cons
- Commodity Features
- Under Delivered
Brenda K.
- Role: C-Level
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2024
Cutting edge software
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Ease of use and continues innovation.
What is your favorite aspect of this product?
Integration with Salesforce and other commonly used software platforms.
What do you dislike most about this product?
The product is expensive and Brandwatch needs to become more transparent. The sales person sold our team features we did not need and we we asked our account manager for help she was not willing to work with us. Make sure you know what you are buying. I'd ask for a 14-day free trial next time.
What recommendations would you give to someone considering this product?
Ask for a list of features and then make sure you get a demo of those features. Make sure you know what you are buying. Think through the # of seats you need.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor's Interest First
- Under Delivered
- Less Friendly Negotiation
