What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
95 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Trustworthy
- Client Friendly Policies
- Efficient Service
- Saves Time
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dashboards and Reporting
Sentiment Analysis
Social Media Channel Integration Inbound
Visual Analytics
Audience Segmentation
Publishing
Competitor Tracking
Influencer Identification
Collaboration
Vendor Capability Ratings
Breadth of Features
Quality of Features
Business Value Created
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
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Brandwatch Reviews
Harshali R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2024
Perfect Tool to Monitor Brand Over Social Media.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The uniqueness makes this different from other products like I can set the alert on my brand name and other industry related keywords to track what people are writing about my brand name and I can check the things and navigate all the relevant things easily in this tool.
What is your favorite aspect of this product?
I can easily set the alert and get alerts on time about my Brand and can check full report of posts and how my content is doing over the all social media channels. Simple to schedule to post over all the social media channels.
What do you dislike most about this product?
Sometime takes time to load the content.
What recommendations would you give to someone considering this product?
Best for social mentions and send alerts on time.
Pros
- Helps Innovate
- Performance Enhancing
- Inspires Innovation
- Saves Time
Shashank S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Oct 2024
Great tool for Social Media Listening & Publishing
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch stands out with its powerful social listening and analytics. It offers deeper insights, better data visualization, and more customizable reports than most competitors. Its AI-powered features and huge data coverage also give it an edge for spotting trends and doing in-depth market research.
What is your favorite aspect of this product?
My favorite thing about Brandwatch is how it turns mountains of social data into clear, actionable insights. The visualizations and custom dashboards make it easy to spot trends and track brand performance at a glance.
What do you dislike most about this product?
The learning curve can be steep. It's packed with features, which is great, but it can feel overwhelming at first. Some users find the interface a bit clunky and not as intuitive as they'd like.
What recommendations would you give to someone considering this product?
Take advantage of the free trial and training resources. Start with basic features and gradually explore more advanced ones. Be clear about your goals - Brandwatch is powerful but overkill if you just need basic social monitoring. Compare pricing plans carefully and make sure it fits your budget long-term.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Anjali P.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2024
Comprehensive and Insightful Social Media Tool
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch differentiates itself from other social media monitoring tools through several key features including Advanced Sentiment Analysis, Customizable Dashboards and Reporting, AI-Powered Insights, Collaboration Features. These differentiators make Brandwatch a powerful choice for businesses looking to gain a comprehensive understanding of their brand's online presence and use deep insights to inform their marketing strategies.
What is your favorite aspect of this product?
My most favorite aspect of the product is its social media monitoring capabilities, particularly the real-time tracking and in-depth sentiment analysis that allow me to stay ahead of trends and quickly respond to brand mentions
What do you dislike most about this product?
The most significant drawback of Brandwatch is its steep learning curve, which can be challenging for new users to navigate. Additionally, the platform's pricing is on the higher side, which might not be feasible for smaller businesses or teams with limited budgets
What recommendations would you give to someone considering this product?
If you're considering Brandwatch, here are a few recommendations: Invest Time in Training: Utilize Brandwatch’s tutorials, webinars, and support resources to get the most out of the platform. Start with a Clear Strategy: Before diving in, define your goals and key metrics. Knowing what you want to achieve will help you set up relevant dashboards and make the most of Brandwatch's powerful features. Take Advantage of Customization: Brandwatch's strength lies in its customization. Tailor the dashboards and reports to your specific needs to focus on the data that matters most to your brand.
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Unique Features
