What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Dan S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to use, cost effective and a great experience
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
It's a one stop shop for all inbound and outbound brand insight.
What is your favorite aspect of this product?
I enjoy the one stop shop to be able to review brand sentiment and online perception.
What do you dislike most about this product?
There's nothing I particularly dislike about the product.
What recommendations would you give to someone considering this product?
Ensure you have clear roles and responsibilities set out before purchasing the product, to make the most of it's features.
Pros
- Performance Enhancing
- Enables Productivity
- Transparent
- Reliable
Prateek S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted May 2024
Great tool for tracking all social media channels.
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I really like the dashboard feature which really show me a great picture of my monthly report.
What is your favorite aspect of this product?
It connects all social media channel single place.
What do you dislike most about this product?
Some time its not refreshing the data , due to some technical error.
What recommendations would you give to someone considering this product?
Add some more features like future prediction on the basis of previous data trends.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ben H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted May 2024
Straight-forward product, with good support
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
An ease of use that allows quick set-up and implementation, along with the ability to manage simple campaigns across the product.
What is your favorite aspect of this product?
The Publish feature and all it's functionality.
What do you dislike most about this product?
No combined mentions and search function on incoming messages.
What recommendations would you give to someone considering this product?
Well worth a conversation if you're looking for a solid social media management tool.
Pros
- Reliable
- Trustworthy
- Effective Service
- Caring
