What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Naveen S.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
Ease of use. Best product in this segment.
Likeliness to Recommend
What is your favorite aspect of this product?
Its analytics
What do you dislike most about this product?
I didn't find any issues in product
What recommendations would you give to someone considering this product?
Its a cool product. I highly recommend everyone who wants to get the success with their social media strategy.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service
ADAM A.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted Nov 2023
Comprehensive social intelligence/management suite
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Brandwatch's ability to create & track social audiences through audience panels means you can build & track marketing personas in social, study trends, sentiment & influencers. Vizia is a brilliant visual tool embedded in Brandwatch for data visualisation, with useful data plug ins.
What is your favorite aspect of this product?
Consumer research using the social audience panels - very easy to setup. Social listening is also very strong in Brandwatch, providing comprehensive sentiment & trend analysis compared to competitors.
What do you dislike most about this product?
Social channel integration & hashtag management on the backend can be inefficient
What recommendations would you give to someone considering this product?
The number one social intelligence suite for large enterprises.
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Laura I.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jun 2023
Amazing for consumer research!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I think the dashboards are amazing, and powerful visualization of data for analysis.
What is your favorite aspect of this product?
Being able to constantly expand my data coverage in both FB and IG, the automation rules and many other features, makes this a very complete tool. And I absolutely love Brandwatch is updated almost everyday!
What do you dislike most about this product?
We have been having some issues with queries suspending the data collection all of a sudden.
What recommendations would you give to someone considering this product?
Brandwatch is a game changer, you will have to invest and have a budget for this, but it is totally worth it.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
