What is Brandwatch?
Brandwatch (combined with Falcon.io) is a digital consumer intelligence company, allowing users to analyze and utilize conversations from across the web and social media. With official access to Twitter, Reddit, and Tumblr's firehose, plus data coming from 100 million other sites, Brandwatch's historical archive includes over a trillion conversations, with 501 million new ones added every day. The platform then combines queries and AI to help you parse and analyze the data that's useful to you. From there it can be chopped, sliced, and combined to find insights you can put into action.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
1
Since last award
98 Plan to Renew
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brandwatch?
Pros
- Saves Time
- Acts with Integrity
- Performance Enhancing
- Trustworthy
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Social Response Management
Social Asset Management
Social Media Channel Integration Inbound
Social Media Channel Integration Outbound
Social Post Archival
Campaign Execution
Dashboards and Visualization
Social Moderation and Workflow Management
Sentiment Analysis
Trend Analysis
Contextual Analysis
Vendor Capability Ratings
Ease of Implementation
Availability and Quality of Training
Quality of Features
Breadth of Features
Usability and Intuitiveness
Business Value Created
Ease of Customization
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Ease of Data Integration
Also Featured in...
Brandwatch Reviews
Dan S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted May 2022
Helpful, best in class, future proof!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
I enjoy the integrations and blog support provided by Falcon, it feels like a community.
What is your favorite aspect of this product?
The support, blogs and information I'm sent.
What do you dislike most about this product?
Some of the exporting template options, once exported can be a bit clunky and unformatted.
What recommendations would you give to someone considering this product?
It's a fantastic and reliable support, with industry professionals in the background to help, assist and guide with social content management.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Michael S.
- Role: Sales Marketing
- Industry: Not for Profit
- Involvement: End User of Application
Submitted May 2022
Has unique features that I've never seen before!
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
The ability to manage all notifications across multiple channels in one location.
What is your favorite aspect of this product?
The shared inbox feature.
What do you dislike most about this product?
Have not come across any negative aspects yet.
What recommendations would you give to someone considering this product?
Do a side by side comparison to other similar products and look at all the features that only Falcon.io has.
Pros
- Enables Productivity
- Unique Features
- Saves Time
- Reliable
Arseniy R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: Business Leader or Manager
Submitted May 2022
Great feature set & growth-friendly pricing model
Likeliness to Recommend
What differentiates Brandwatch from other similar products?
Pricing model that fits our needs best combined with a solid feature set.
What is your favorite aspect of this product?
Combination of all aspects of dealing with social media channels in one tool. Flexible setup. Great customer support.
What do you dislike most about this product?
Monitoring tools are not offering much flexibility or value in their current form. Data export via API is not natively available
What recommendations would you give to someone considering this product?
Plan your user headcount correctly from the get go
Pros
- Continually Improving Product
- Enables Productivity
- Caring
- Respectful
