CallRail Customer Reviews 2025

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CallRail

Composite Score

8.0 /10

CX Score

8.3 /10

42 Reviews Write a Review

What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details

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Awards & Recognition

CallRail won the following awards in the Conversation Intelligence category

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2 Top Rated Capabilities

2 Top Rated Features

2024

1 Top Rated Capabilities

4 Top Rated Features

2023

0 Top Rated Capabilities

2 Top Rated Features

2022

CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on CallRail.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

Up 1
Since last award

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

Up 2
Since last award

Product Experience

Negotiation and Contract

Conflict Resolution

Strategy & Innovation

Service Experience

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Emotional Footprint Overview

Product Experience:: 95%
Negotiation and Contract:: 91%
Conflict Resolution:: 94%
Strategy & Innovation:: 90%
Service Experience:: 98%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

2% Negative

1% Neutral

97% Positive

Pros

Effective Service
Saves Time
Respectful
Acts with Integrity

Feature Ratings

Average 78

Call Recording

Call Analytics

Mobile Support

Dashboards and Reporting

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Average 77

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training

CallRail Reviews

Justin D.

Role: Industry Specific Role
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2021

Vital in tracking conversions for various channels

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

The dynamic number insertion on a website adds the ability to track phone call conversions to the channel/source. This gives the ability to know which marketing channels are performing the best and helps decide how budgets should get split up to put towards the ones that are performing the best or see where there is room for improvement.

What is your favorite aspect of this product?

The dynamic number insertion to track phone calls on websites.

What do you dislike most about this product?

It can get a bit expensive if you want to take advantage of some of the additional features as well as if you have a need for a large amount of numbers and get a lot of phone calls.

What recommendations would you give to someone considering this product?

The 10 numbers that come with the basic account should cover most small business needs unless you are trying to track a lot of different channels (website, social media, online ads, offline marketing like print/billboards/collateral/etc.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

CallRail

What is CallRail?

Company Details

Need Assistance?

Awards & Recognition

CallRail Ratings

89 Likeliness to Recommend

Up 1 Since last award

98 Plan to Renew

79 Satisfaction of Cost Relative to Value

Up 2 Since last award

Emotional Footprint Overview

Emotional Footprint Overview

+94 Net Emotional Footprint

How much do users love CallRail?

Chart

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Call Recording Inbound and outbound calls are captured and retained in the platform, and can be appended with relevant metadata (such as callers, date/time, subject).

Call Analytics Real-time and historical reporting and analytics on call metrics, such as talk time, competition win rate, key words, sentiment etc.

Mobile Support The solution provides the ability to support multiple devices, OSes and platforms using mobile optimized, HTML-based web access and/or native applications.

Dashboards and Reporting Customizable dashboards to track KPIs, rep performance, and metrics.

Role-Based Access Enable different levels of access based on role e.g. administrators can modify and see all data or department managers have access only to their data.

Application Integration Includes functional and data integration with common applications such as CRM, CSM, ERP, email, etc.

Audio Transcription Transcription audio recordings into text format, providing a transcript of the recorded dialog.

Pipeline Visibility Single view into deals by combining customer interactions for visibility into executive involvement, history with past employees and leading sales indicators.

Artificial Intelligence Engine Can work autonomously within a series of pre-defined parameters, including decision-making, routing, processing, and human interaction.

Manager Annotation and Feedback The solution allows managers to provide annotation and feedback on recorded calls, and to assign calls a score based on predefined or user-defined rubric.

Conversation Coaching The solution makes proactive recommendations to sales reps based on call attributes and dynamics, for example, balance of talk time or keywords mentioned.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

CallRail Reviews

Justin D.

Vital in tracking conversions for various channels

Likeliness to Recommend

Pros

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Title

Up 1
Since last award

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Feature Ratings

Call Recording

Call Analytics

Mobile Support

Dashboards and Reporting

Role-Based Access

Application Integration

Audio Transcription

Pipeline Visibility

Artificial Intelligence Engine

Manager Annotation and Feedback

Conversation Coaching

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Breadth of Features

Quality of Features

Ease of Data Integration

Vendor Support

Product Strategy and Rate of Improvement

Ease of IT Administration

Ease of Customization

Availability and Quality of Training