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CallRail

CallRail

Composite Score
7.4 /10
CX Score
7.3 /10
Category
CallRail
7.4 /10

What is CallRail?

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.

Company Details


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CallRail Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

100 Plan to Renew

85 Satisfaction of Cost Relative to Value


Emotional Footprint Overview

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Emotional Footprint Overview

Product Experience:
84%
Negotiation and Contract:
81%
Conflict Resolution:
81%
Strategy & Innovation:
84%
Service Experience:
81%

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love CallRail?

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0% Negative
16% Neutral
84% Positive

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Feature Ratings

Average 87

Lead Mining

100

Website Form

100

Lead Profiles

89

CRM Integration

89

Reporting

89

List Building

88

Data Enrichment

88

Contact Database

87

Workflow Management

80

Vendor Capability Ratings

Average 87

Ease of Implementation

93

Ease of Data Integration

89

Usability and Intuitiveness

89

Quality of Features

89

Business Value Created

89

Ease of Customization

87

Ease of IT Administration

87

Product Strategy and Rate of Improvement

85

Breadth of Features

85

Availability and Quality of Training

83

Vendor Support

74

CallRail Reviews

Somya A.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2025

Powerful, Easy-to-Use Call Tracking That Delivers

Likeliness to Recommend

9 /10

What differentiates CallRail from other similar products?

CallRail stands out with its super easy setup, accurate call tracking, and smart features like dynamic number insertion and call recordings. The reports are clear, integrations are seamless (especially with Google Ads and HubSpot), and it saves me tons of time. Way more reliable than other tools I’ve used!

What is your favorite aspect of this product?

My favorite aspect of CallRail is the dynamic number insertion feature. It accurately tracks which marketing source drives each call, giving me clear insights into campaign performance without the guesswork.

What do you dislike most about this product?

If I had to pick one area for improvement, it would be more customizable reporting options. The current ones are great, but a bit more flexibility would make insights even more actionable.

What recommendations would you give to someone considering this product?

If you’re considering CallRail, I’d recommend exploring all the features early on, especially call tracking and integrations. Set up dynamic number insertion from the start—it’s a game-changer for tracking ROI. Also, take advantage of the free trial to see how it fits your workflow.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Trustworthy
  • Unique Features

Jenna C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Vendor Management and Renewal
Validated Review
Verified Reviewer

Submitted Sep 2022

Fantastic product! We love CallRail

Likeliness to Recommend

10 /10

What differentiates CallRail from other similar products?

CallRail is really well organized and easy to use.

What is your favorite aspect of this product?

I love how much information we're able to collect and how easy to read the data is.

What do you dislike most about this product?

Whenever there is a technical glitch, though they are fixed quickly, it is extremely impactful for our business. This is not something CallRail is necessarily in full control over, but something we have to be constantly on the lookout for. If the website goes down, it's extremely problematic for our clients.

What recommendations would you give to someone considering this product?

I would recommend they work with the support team to get the platform set up exactly how they need. The support team is very responsive and helpful.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Trustworthy
  • Efficient Service

Kevin L.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Sep 2022

Easy to use, but lacking in tech support

Likeliness to Recommend

8 /10

What differentiates CallRail from other similar products?

Full integrations from 3rd party software

What is your favorite aspect of this product?

Ease of use

What do you dislike most about this product?

Tech support is not as responsive or needs to reach out to higher tech support for answers

What recommendations would you give to someone considering this product?

Great product, but tech support is lacking when it comes with very technical intergrations.

Pros

  • Efficient Service
  • Respectful
  • Helps Innovate
  • Continually Improving Product

Cons

  • Less Effective Service
  • Less Caring
  • Wastes Time
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