
What is CallRail?
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 84%
- Negotiation and Contract:
- 81%
- Conflict Resolution:
- 81%
- Strategy & Innovation:
- 84%
- Service Experience:
- 81%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love CallRail?
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Continually Improving Product
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Lead Mining
Website Form
Lead Profiles
CRM Integration
Reporting
List Building
Data Enrichment
Contact Database
Workflow Management
Vendor Capability Ratings
Ease of Implementation
Ease of Data Integration
Usability and Intuitiveness
Quality of Features
Business Value Created
Ease of Customization
Ease of IT Administration
Product Strategy and Rate of Improvement
Breadth of Features
Availability and Quality of Training
Vendor Support
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CallRail Reviews

Somya A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2025
Powerful, Easy-to-Use Call Tracking That Delivers
Likeliness to Recommend
What differentiates CallRail from other similar products?
CallRail stands out with its super easy setup, accurate call tracking, and smart features like dynamic number insertion and call recordings. The reports are clear, integrations are seamless (especially with Google Ads and HubSpot), and it saves me tons of time. Way more reliable than other tools I’ve used!
What is your favorite aspect of this product?
My favorite aspect of CallRail is the dynamic number insertion feature. It accurately tracks which marketing source drives each call, giving me clear insights into campaign performance without the guesswork.
What do you dislike most about this product?
If I had to pick one area for improvement, it would be more customizable reporting options. The current ones are great, but a bit more flexibility would make insights even more actionable.
What recommendations would you give to someone considering this product?
If you’re considering CallRail, I’d recommend exploring all the features early on, especially call tracking and integrations. Set up dynamic number insertion from the start—it’s a game-changer for tracking ROI. Also, take advantage of the free trial to see how it fits your workflow.
Pros
- Performance Enhancing
- Enables Productivity
- Trustworthy
- Unique Features
Jenna C.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Management and Renewal
Submitted Sep 2022
Fantastic product! We love CallRail
Likeliness to Recommend
What differentiates CallRail from other similar products?
CallRail is really well organized and easy to use.
What is your favorite aspect of this product?
I love how much information we're able to collect and how easy to read the data is.
What do you dislike most about this product?
Whenever there is a technical glitch, though they are fixed quickly, it is extremely impactful for our business. This is not something CallRail is necessarily in full control over, but something we have to be constantly on the lookout for. If the website goes down, it's extremely problematic for our clients.
What recommendations would you give to someone considering this product?
I would recommend they work with the support team to get the platform set up exactly how they need. The support team is very responsive and helpful.
Pros
- Continually Improving Product
- Enables Productivity
- Trustworthy
- Efficient Service
Kevin L.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Sep 2022
Easy to use, but lacking in tech support
Likeliness to Recommend
What differentiates CallRail from other similar products?
Full integrations from 3rd party software
What is your favorite aspect of this product?
Ease of use
What do you dislike most about this product?
Tech support is not as responsive or needs to reach out to higher tech support for answers
What recommendations would you give to someone considering this product?
Great product, but tech support is lacking when it comes with very technical intergrations.
Pros
- Efficient Service
- Respectful
- Helps Innovate
- Continually Improving Product
Cons
- Less Effective Service
- Less Caring
- Wastes Time