What is CallRail?
CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, and beyond—helping our customers get to better outcomes.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
Up
1
Since last award
98 Plan to Renew
79 Satisfaction of Cost Relative to Value
Up
2
Since last award
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 91%
- Conflict Resolution:
- 94%
- Strategy & Innovation:
- 90%
- Service Experience:
- 98%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love CallRail?
Pros
- Effective Service
- Saves Time
- Respectful
- Acts with Integrity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Call Recording
Call Analytics
Mobile Support
Dashboards and Reporting
Role-Based Access
Application Integration
Audio Transcription
Pipeline Visibility
Artificial Intelligence Engine
Manager Annotation and Feedback
Conversation Coaching
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Usability and Intuitiveness
Breadth of Features
Quality of Features
Ease of Data Integration
Vendor Support
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
CallRail Reviews
Nilesh P.
- Role: Consultant
- Industry: Engineering
- Involvement: IT Leader or Manager
Submitted Feb 2025
CallRail: A Comprehensive and Intuitive Tool
Likeliness to Recommend
What differentiates CallRail from other similar products?
CallRail's dynamic number insertion allows businesses to track leads from specific ads, keywords, or campaigns, providing deeper insights into the effectiveness of various marketing efforts. The user-friendly interface and advanced reporting features, such as conversation intelligence and AI-driven analytics, further set it apart from competitors.
What is your favorite aspect of this product?
Favorite aspect of CallRail is its conversation intelligence feature. The ability to automatically analyze and transcribe phone calls, then extract valuable insights like keywords, customer sentiment, and call outcomes, is incredibly powerful.
What do you dislike most about this product?
While it offers a lot of great features, some of the more advanced capabilities, like conversation intelligence and custom reporting, are only available on higher-tier plans.
What recommendations would you give to someone considering this product?
If users only need basic tracking for a few campaigns, the lower-tier plans might suffice. However, if you're looking for advanced features like conversation intelligence or detailed reporting, make sure to select the appropriate plan that offers those capabilities.
Pros
- Helps Innovate
- Inspires Innovation
- Caring
- Saves Time
Uday B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2025
Powerful call tracking with AI powdered insights
Likeliness to Recommend
What differentiates CallRail from other similar products?
CallRail stands out through a user-friendly interface, artificial intelligence-powered conversation intelligence, multi-touch attribution, and frictionless integrations with leading marketing software. CallRail provides call tracking, lead scoring, and dynamic number insertion (DNI) to assist businesses in optimizing their marketing campaigns. CallRail is cheaper, more scalable, and best for companies of all sizes compared to others.
What is your favorite aspect of this product?
One of the greatest things about CallRail is its conversation intelligence powered by artificial intelligence. Automatically transcribing calls, identifying keywords, and sentiment analysis provides businesses with in-depth information about customer interactions without any effort
What do you dislike most about this product?
Call transcription may not always be fully accurate, and reporting customization is somewhat limited compared to enterprise alternatives.
What recommendations would you give to someone considering this product?
If considering CallRail, assess your needs, compare pricing, and test integrations with your existing tools. Use the free trial to explore features, and set up dynamic number insertion (DNI) for accurate tracking. It’s a great choice for call tracking and marketing attribution if it fits your budget.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
DD P.
- Role: Operations
- Industry: Engineering
- Involvement: Business Leader or Manager
Submitted Feb 2025
Boost Sales with Real-Time Feedback
Likeliness to Recommend
What differentiates CallRail from other similar products?
CallRail stands out with keyword-level tracking, dynamic number insertion, and seamless integrations for better call analytics.
What is your favorite aspect of this product?
My favorite aspect of CallRail is its keyword-level tracking, which provides detailed insights into which specific keywords are driving phone calls and conversions.
What do you dislike most about this product?
What I dislike most about CallRail is the complexity of its setup, which can be a bit challenging for users without technical experience.
What recommendations would you give to someone considering this product?
I recommend ensuring you're comfortable with the setup process and evaluating whether the pricing aligns with your call volume and marketing needs before committing.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
