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Light & Wonder

Casino Management System (CMS)

Composite Score

7.4 /10

CX Score

7.5 /10

20 Reviews Write a Review

What is Casino Management System (CMS)?

Light & Wonder's (formerly Bally CMS) solutions are powerful gaming engines that seamlessly capture data from floor transactions. We’re not only the leaders in slot accounting; we invented it and continue to evolve our systems to streamline casino operations for maximum performance.

Company Details

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Casino Management System (CMS) Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Casino Management System (CMS).

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Casino Management System (CMS)?

0% Negative

5% Neutral

95% Positive

Pros

Respectful
Security Protects
Reliable
Performance Enhancing

Feature Ratings

Average 86

Cashless

Bonusing & Promotions

Mobile Player Experience

Display Management

Pit & Table Management

Cage & Vault

Marketing & Loyalty Management

Slot Floor Management

Slot Management, Accounting & Reporting

Mobile Casino Operations

Gaming Analytics

Vendor Capability Ratings

Average 81

Vendor Support

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement

Casino Management System (CMS) Reviews

Gregg L.

Role: Information Technology
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

Bally CMS Automates Table Tracking in Our Casino

Likeliness to Recommend

10 /10

What differentiates Casino Management System (CMS) from other similar products?

Bally Casino Management System allocates all capabilities required to manage casino players from CMS, SMS, TMS to gaming analytics in one integrated solution.

What is your favorite aspect of this product?

BI tools makes it easy to analyze gaming without involving manual procedures. Slot management tools automates accounting. Track casino players proceedings.

What do you dislike most about this product?

Bally mobile has poor player User Interface due to the small size of the mobile phones.

What recommendations would you give to someone considering this product?

To enjoy clear player interface for iVIEW, I would recommend PC over mobile phones.

Pros

Helps Innovate
Continually Improving Product
Inspires Innovation
Respectful

Alyssa b.

Role: Industry Specific Role
Industry: Gaming and Hospitality
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Apr 2022

The best platform to engage with

Likeliness to Recommend

9 /10

What differentiates Casino Management System (CMS) from other similar products?

it's the best when it comes strong emphasis on sales and marketing automation and customer support as compared to it's competitors

What is your favorite aspect of this product?

I like how it focuses on customer services, marketing And customer analytics. Also it allows Managers to track the relative value of repeat customers and then target specific promotions and rewards based on player's potential and preference.

What do you dislike most about this product?

Nothing at the moment

What recommendations would you give to someone considering this product?

Yes, it's the best and they should give it a try.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Effective Service

Tony A.

Role: C-Level
Industry: Gaming and Hospitality
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2022

The system has matured over the years.

Likeliness to Recommend

9 /10

What differentiates Casino Management System (CMS) from other similar products?

How it integrates with other systems.

What is your favorite aspect of this product?

The interface is user friendly

What do you dislike most about this product?

nothing to consider

What recommendations would you give to someone considering this product?

Get plenty of demos with all systems interacting

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Casino Management System (CMS)

What is Casino Management System (CMS)?

Company Details

Need Assistance?

Casino Management System (CMS) Ratings

88 Likeliness to Recommend

100 Plan to Renew

80 Satisfaction of Cost Relative to Value

Emotional Footprint Overview

+88 Net Emotional Footprint

How much do users love Casino Management System (CMS)?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Cashless Provides or supports a cashless account-based, digital wallet play option.

Bonusing & Promotions A suite of creative bonusing & promotion options that can be customized for the desired player experience (ie: Free Play, Points Promotions, etc).

Mobile Player Experience Enables casino player functions such as mobile wallet, digital player card, promotions and offers on account, etc through a player's mobile device.

Display Management Intuitive player touch screen that allows for game resizing, cashless/wallet, access to points, loyalty, ads, etc.

Pit & Table Management Enables player ratings and pit management (average bet, buy-in, rack management, fills/credits, openers/closers and marker activity).

Cage & Vault Provides control of cash, chip, check & vault operations while handling advanced cash desk functions such as tax forms, foreign currency and jackpot processing.

Marketing & Loyalty Management Responsible gaming and personal aspects of marketing, including marketing message and campaigns in support of acquiring, engaging, & retaining players.

Slot Floor Management Provides real-time reporting and visual display of slot floor for active and inactive machines, cards-in, problems, jackpots, etc.

Slot Management, Accounting & Reporting Supports financial reporting that includes accounting regulations and audit regulations for slot accounting.

Mobile Casino Operations Enables casino operations staff functions such as player enrollment, ticket redemption, host notification and slot dispatch via Mobile.

Gaming Analytics Player activity including predictive analytics and gaming floor optimization.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Casino Management System (CMS) Reviews

Gregg L.

Bally CMS Automates Table Tracking in Our Casino

Likeliness to Recommend

Pros

Alyssa b.

The best platform to engage with

Likeliness to Recommend

Pros

Tony A.

The system has matured over the years.

Likeliness to Recommend

Pros

Title

Feature Ratings

Cashless

Bonusing & Promotions

Mobile Player Experience

Display Management

Pit & Table Management

Cage & Vault

Marketing & Loyalty Management

Slot Floor Management

Slot Management, Accounting & Reporting

Mobile Casino Operations

Gaming Analytics

Vendor Capability Ratings

Vendor Support

Ease of IT Administration

Business Value Created

Usability and Intuitiveness

Availability and Quality of Training

Quality of Features

Breadth of Features

Ease of Implementation

Ease of Data Integration

Ease of Customization

Product Strategy and Rate of Improvement