Latest Research


This content is currently locked.

Your current Info-Tech Research Group subscription does not include access to this content. Contact your account representative to gain access to Premium SoftwareReviews.

Contact Your Representative
Or Call Us:
1-888-670-8889 (US/CAN) or
+1-519-432-3550 (International)
Celtra Logo
Celtra Logo
Celtra Inc

Celtra

Composite Score
7.5 /10
CX Score
7.9 /10
Category
Celtra
7.5 /10

What is Celtra?

Celtra helps brands and agencies transform digital advertising workflow and collaboration, supercharge production teams, and deliver performance branding at scale. Celtra is dedicated to revolutionizing advertising via impactful creatives that establish memorable connections with audiences and drive measurable results. That’s why our software solutions empower marketers, media platforms, and agencies to push the limits of digital advertising by elevating creative quality, speeding up production and delivery, and boosting performance.

Company Details


Need Assistance?

We're here to help you with understanding our reports and the data inside to help you make decisions.

Get Assistance

Celtra Ratings

Real user data aggregated to summarize the product performance and customer experience.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value


{y}
{name}

Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+98 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Celtra?

0% Negative
0% Neutral
100% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 79

Advertisement Content Curation

89

Data Management Platform Capabilities

86

Supply-Side Capabilities

84

MarTech Ecosystem integration

82

Demand-Side Capabilities

81

Advertisement Reporting

80

Audience Identification

79

Audience Segmentation

76

Advertisement Placement

72

Role-Based Access Controls

72

Vendor Capability Ratings

Average 85

Quality of Features

89

Usability and Intuitiveness

88

Ease of Implementation

88

Ease of Customization

88

Breadth of Features

86

Product Strategy and Rate of Improvement

86

Ease of Data Integration

85

Business Value Created

84

Availability and Quality of Training

83

Vendor Support

78

Ease of IT Administration

77

Celtra Reviews

Matias L.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

"Starkes Tool for Advertising Campaigns"

Likeliness to Recommend

10 /10

What differentiates Celtra from other similar products?

The speed of creation or exportation and the link to the preview. Sending links to other teams will enable any employee to evaluate advertising (or a similar element) with minimal effort. Additionally very mobile-friendly. We set up the environment, or the workflows, so that non-technical HR staff members can easily and precisely define them. My internal tech department doesn't need to worry as much about support or additional workarounds because the tool already comes with everything that is required. Additionally, the success of some internal advertising campaigns is very clearly measured. We continuously develop our campaigns and together

What is your favorite aspect of this product?

I particularly enjoy using TTD for highly performance-focused campaigns because, in my experience, there, very good CPAs can be attained. I particularly value the DSP's easy-to-understand campaign overview provided by its graphical presentation. One can quickly compare various K-values and view them over time with a few clicks. So it's quite simple to engage in conversations with customers and respond to their questions without a lot of reporting. Also, we never get a response from our support contact. I primarily use Celtra for programmatic campaigns focused on performance. The ability to compare various KPI across a range of strategies

What do you dislike most about this product?

Very many features, necessitating more testing than necessary. Datentypen Compatibility of the photos, such as JPEG, appears to be impossible by default. But by using plugins that don't obviously affect performance, you can offset that. I definitely see room for improvement in the reporting. While there are many different reporting options available, it can be challenging to always locate the right report for a given situation. Also, larger reports frequently require a few minutes to finish before being submitted. If a Kennzahl is not present, it is necessary to redraw and wait again.

What recommendations would you give to someone considering this product?

Unaffected by the scope of the challenge or the level of support required, reliable and good customer service. In fact, I've already invited my contacts directly to customer meetings quite frequently, especially when implementing complex campaign strategies. One receives a response quickly even for minor issues. Additionally, the interface is very user-friendly and contemporary in design. We primarily use Celtra to carry out programmatic campaigns that are centered on performance. The campaigns can be implemented and tested even further thanks to the additional connection with our internal IA. Through routine communication with our contacts,

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jose Ramon C.

  • Role: Sales Marketing
  • Industry: Transportation
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2022

Creating campaigns and good marketing all with ads

Likeliness to Recommend

10 /10

What differentiates Celtra from other similar products?

It is very appropriate to say that we did a number of campaigns that traveled all over the world. We have significant advantages in using Celtra because we can move through its panels and windows. The moment the platform has a glitch, customer service is on hand to fix the problem. The best product solutions, an innovative team that keeps adding more features and a customer access team that is always there when things go wrong.

What is your favorite aspect of this product?

It offers best-in-class features that increase user engagement with creatives especially everything for digital ad campaigns: design, creation, trafficking, analytics and reporting. it's a tool that integrates many aspects of digital advertising into a single cloud service. Whether you're a producer, manager or tracker, Celtra makes easy what other tools make complex.

What do you dislike most about this product?

Its time consuming to pay for some features or tools often becomes cumbersome or slow either when we start at the beginning or in loading creatives as well as many users such as designers who do not have access to the code base of your creations. For some, this can be a disadvantage, as you are limited in how much you can play with the deep foundations of your creations.

What recommendations would you give to someone considering this product?

The truth is that for a beginners start it is a very good platform because of how simple it is, it is recommended to start in your beginnings of creating a marketing creation plan. It integrates excellently. You will feel comfortable using it and it is very good for companies that have very creative executives and have many proposals in mind.

Pros

  • Helps Innovate
  • Reliable
  • Efficient Service
  • Fair

Christine R.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

"Attractive banner-making program"

Likeliness to Recommend

8 /10

What differentiates Celtra from other similar products?

As compared to competing programs, it has a remarkably straightforward UI. Integration with ad networks is seamless.

What is your favorite aspect of this product?

It comes with a ton of premade banner and ad design templates in all sizes, so we can get our job done much more quickly and with higher quality. It includes a campaign manager, which is useful for conceptualizing and organizing stylish marketing initiatives. The entire program is simple to understand and utilize.

What do you dislike most about this product?

Everything about the application and its features seems intuitive, and it really speeds up our workflow. If I had to pick a nit, though, it would be that I wish the tools for making the designs could be changed or personalized so that I could easily access the ones I use the most.

What recommendations would you give to someone considering this product?

With this program, you may easily and rapidly modify films, banners, and all the designs for a professional advertising campaign. We finished the job fast and accurately. I would suggest the product and the accompanying technical support staff without reservation.

Pros

  • Trustworthy
  • Unique Features
  • Efficient Service
  • Effective Service
Visit our Exponential IT Research Center
Over 100 analysts waiting to take your call right now: 1-519-432-3550 x2019