What is Cognism?
Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
99 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Cognism?
Pros
- Effective Service
- Respectful
- Fair
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Contact Data Management
Data Enrichment
Lead Ingestion
Multivariate Filtering
Open API
Lead Scoring
Analytics and Reporting
Lead Notification Engine
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Business Value Created
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Cognism Reviews
Emily W.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2023
Easy to use, good data quality
Likeliness to Recommend
What differentiates Cognism from other similar products?
More data, better quality data and a far better webapp
What is your favorite aspect of this product?
The website and it's filtering feature
What do you dislike most about this product?
Sometimes imports the wrong contact details and linkedin accounts
What recommendations would you give to someone considering this product?
To make use of the website
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Effective Service
Finn C.
- Role: Sales Marketing
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jul 2023
Easy to use, quality data gathering tool
Likeliness to Recommend
What differentiates Cognism from other similar products?
Diamond verification of numbers and the ability to integrate well with our CRM (hubspot).
What is your favorite aspect of this product?
The UI is intuitive and it has access to plenty of quality data. The way it integrates with our CRM is fantastic too.
What do you dislike most about this product?
Speed to diamond verify.
What recommendations would you give to someone considering this product?
Highly recommend the product, I have used multiple lead data generation platforms and cognism is far and away our preferred supplier.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Scott H.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jul 2023
GDPR Compliant Data!
Likeliness to Recommend
What differentiates Cognism from other similar products?
Cognism is GDPR compliant, which Zoominfo was not at the time we purchased. I don't believe Zoominfo has GDPR-compliant data at the moment, so Cognism is still the best out there for people data.
What is your favorite aspect of this product?
Cognism is easy and intuitive to use. The best part is it is GDPR compliant data for our EMEA sellers to leverage. They have told me great things about the emails and phone numbers cognism provides. You can build lists, export to CRM or other tools like Outreach. Overall very polished tool.
What do you dislike most about this product?
We need a feature to create "duplicate records". For example, if you have a Contact, John Smith in your CRM, and then John Smith changes companies, some organizations will update that same Contact, and some organizations want to create a completely new Contact for that person. We are the latter, and Cognism won't create a new contact because it thinks John Smith is already the Contact we're looking to update.
What recommendations would you give to someone considering this product?
Try before you buy. Make sure it meets your requirements.
Pros
- Efficient Service
- Altruistic
- Over Delivered
- Friendly Negotiation