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Cognism Ltd

Cognism

Composite Score
9.0 /10
CX Score
9.1 /10
Category
Cognism
9.0 /10

What is Cognism?

Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.

Company Details


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Awards & Recognition

Cognism won the following awards in the Sales Intelligence category

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Cognism Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Cognism.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

92 Likeliness to Recommend

99 Plan to Renew

82 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Cognism?

2% Negative
5% Neutral
93% Positive

Pros

  • Effective Service
  • Saves Time
  • Respectful
  • Fair

Feature Ratings

Average 84

Contact Data Management

88

Data Enrichment

87

Lead Ingestion

85

Multivariate Filtering

85

Open API

84

Analytics and Reporting

81

Lead Scoring

81

Lead Notification Engine

80

Vendor Capability Ratings

Average 84

Ease of Implementation

88

Ease of Data Integration

87

Vendor Support

86

Usability and Intuitiveness

86

Business Value Created

86

Ease of IT Administration

85

Quality of Features

85

Availability and Quality of Training

84

Breadth of Features

82

Product Strategy and Rate of Improvement

81

Ease of Customization

79

Cognism Reviews

Emily W.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Easy to use, good data quality

Likeliness to Recommend

10 /10

What differentiates Cognism from other similar products?

More data, better quality data and a far better webapp

What is your favorite aspect of this product?

The website and it's filtering feature

What do you dislike most about this product?

Sometimes imports the wrong contact details and linkedin accounts

What recommendations would you give to someone considering this product?

To make use of the website

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Effective Service

Finn C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2023

Easy to use, quality data gathering tool

Likeliness to Recommend

10 /10

What differentiates Cognism from other similar products?

Diamond verification of numbers and the ability to integrate well with our CRM (hubspot).

What is your favorite aspect of this product?

The UI is intuitive and it has access to plenty of quality data. The way it integrates with our CRM is fantastic too.

What do you dislike most about this product?

Speed to diamond verify.

What recommendations would you give to someone considering this product?

Highly recommend the product, I have used multiple lead data generation platforms and cognism is far and away our preferred supplier.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Scott H.

  • Role: Operations
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jul 2023

GDPR Compliant Data!

Likeliness to Recommend

10 /10

What differentiates Cognism from other similar products?

Cognism is GDPR compliant, which Zoominfo was not at the time we purchased. I don't believe Zoominfo has GDPR-compliant data at the moment, so Cognism is still the best out there for people data.

What is your favorite aspect of this product?

Cognism is easy and intuitive to use. The best part is it is GDPR compliant data for our EMEA sellers to leverage. They have told me great things about the emails and phone numbers cognism provides. You can build lists, export to CRM or other tools like Outreach. Overall very polished tool.

What do you dislike most about this product?

We need a feature to create "duplicate records". For example, if you have a Contact, John Smith in your CRM, and then John Smith changes companies, some organizations will update that same Contact, and some organizations want to create a completely new Contact for that person. We are the latter, and Cognism won't create a new contact because it thinks John Smith is already the Contact we're looking to update.

What recommendations would you give to someone considering this product?

Try before you buy. Make sure it meets your requirements.

Pros

  • Efficient Service
  • Altruistic
  • Over Delivered
  • Friendly Negotiation

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