What is Cognism?
Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
99 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Cognism?
Pros
- Effective Service
- Respectful
- Fair
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Contact Data Management
Data Enrichment
Lead Ingestion
Multivariate Filtering
Open API
Lead Scoring
Analytics and Reporting
Lead Notification Engine
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Business Value Created
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Cognism Reviews
Kea M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Feb 2022
Simple but effective product. East to use!
Likeliness to Recommend
What differentiates Cognism from other similar products?
GDPR is very important for us
What is your favorite aspect of this product?
Intent data
What do you dislike most about this product?
The cost overall, as a startup we need to ensure we are seeing ROI from the investment.
What recommendations would you give to someone considering this product?
There is nothing I would say
Pros
- Performance Enhancing
- Trustworthy
- Efficient Service
- Effective Service
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Feb 2022
A fine product, but overpromises like competitors
Likeliness to Recommend
Pros
- Transparent
- Trustworthy
- Saves Time
- Respectful
Cons
- Under Delivered
- Less Generous
Gary S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Vendor Selection and Purchasing
Submitted Feb 2022
Does exactly what they promised.
Likeliness to Recommend
What differentiates Cognism from other similar products?
We felt that Cognism what the right choice, from the very beginning. Having looked at other options, Cognism matched all the key attributes we were looking for. Easy to set up, and drives the results we wanted, with ongoing continued support Cognism has become essential to our Sales & Marketing strategy. We never felt we we're being oversold with features we wouldn't need, there was no pushy sales, and felt a genuine desire to understand our goals.
What is your favorite aspect of this product?
The ease of setting up a campaign, from pulling data across, to setting up a sequence. We can target 1000's of potential new opportunities in a short turnaround, somehting that wasn't possible before Cognism.
What do you dislike most about this product?
A few functional issues with regards turning lists to campaigns, but nothing that would put me off recommending it.
What recommendations would you give to someone considering this product?
I would advise anyone who is looking to increase sales and productivity, to give Cognism serious consideration. They may not have the biggest name in the market, but they have a product that delivers what is promised. Simply put, It works! As a company we aren't looking for 1000's of customers, we're looking for the right ones, and Cognism has helped as target specific contacts, which we have turned into long term clients. Its more than paid for itself in the 18 months we've worked with them, and will continue to do so.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy