What is Cognism?
Cognism is a powerful sales acceleration platform that uses Revenue AI technology to help companies grow by engaging their next greatest business opportunities. Powered by patented AI technology, we provide salespeople, growth marketers, RevOps professionals and Go-To-Market leaders with complete, intelligent, actionable, compliant data to find and deliver new revenue, faster.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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92 Likeliness to Recommend
99 Plan to Renew
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Cognism?
Pros
- Effective Service
- Respectful
- Fair
- Performance Enhancing
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Contact Data Management
Data Enrichment
Lead Ingestion
Multivariate Filtering
Open API
Lead Scoring
Analytics and Reporting
Lead Notification Engine
Vendor Capability Ratings
Ease of Implementation
Usability and Intuitiveness
Ease of Data Integration
Vendor Support
Business Value Created
Ease of IT Administration
Quality of Features
Availability and Quality of Training
Breadth of Features
Product Strategy and Rate of Improvement
Ease of Customization
Cognism Reviews
Paul D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jan 2022
Fantastic product!
Likeliness to Recommend
What differentiates Cognism from other similar products?
Compliance, diamond data, ease of use, EMEA Data
What is your favorite aspect of this product?
Data quality
What do you dislike most about this product?
There are none
What recommendations would you give to someone considering this product?
Do it, amazing tech.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bhuwan P.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Jan 2022
Easy to use, but a bit pricey
Likeliness to Recommend
What differentiates Cognism from other similar products?
The campaign marketer can devise better marketing campaigns that convert. The content marketer can craft content that truly speaks to a prospect’s pain points. The performance marketer will understand which types of ads resonate and where the target audience is spending their time online.
What is your favorite aspect of this product?
The performance marketer will understand which types of ads resonate and where the target audience is spending their time online.
What do you dislike most about this product?
not yet working everything is best for me
What recommendations would you give to someone considering this product?
Guys you can use it without any doubt
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Shaun H.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2022
GDPR Compliant Data
Likeliness to Recommend
What differentiates Cognism from other similar products?
We purchased Cognism because we needed GDPR Compliant prospect data in EMEA, and every single person we spoke to that has worked in EMEA said Cognism is the "Zoominfo" for EMEA. So we took a look and were very happy with the decision. The data is GDPR compliant and pretty accurate, that is all we can ask for.
What is your favorite aspect of this product?
I've been a long time user / admin of Zoominfo, so when I saw Cognism I was very happy to find that the UI and integrations are very similar to Zoominfo. If you have experience with Zoominfo, Cognism won't take you long at all to stand up in your org.
What do you dislike most about this product?
At the moment some features are lacking such as being able to export Contacts to Salesforce, you can only export Leads from a list. I also wish there were more enrichment fields that Zoominfo has for leads such as Company Address, Website, Annual Revenue, Employee Count, etc.
What recommendations would you give to someone considering this product?
Demo it to make sure they have the contact information you're looking for. They may not, it just depends on what market you sell to.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Effective Service