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What is Drift Conversation Cloud?
With Drift any conversation can be a conversion. Instead of traditional marketing and sales platforms that rely on forms and follow ups, Drift connects your business with the best leads in real-time. Elevate buyer engagement and deliver experiences with AI that listens, understands, and learns from your site visitors. As a pioneer in Conversational Marketing, Drift's patented AI capabilities transform website visitors into loyal customers.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
86 Likeliness to Recommend
97 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
- Product Experience:
- 95%
- Negotiation and Contract:
- 94%
- Conflict Resolution:
- 95%
- Strategy & Innovation:
- 98%
- Service Experience:
- 97%
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+95 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Drift Conversation Cloud?
Pros
- Helps Innovate
- Respectful
- Includes Product Enhancements
- Efficient Service
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Voice or Text Input
Personalized Service
Leads Generation
Scheduled Availability
Translation
Workflow Processing
Application Programming Interface
Natural Language Processing
Wayfinding
Multi-channel
Knowledgebase
Vendor Capability Ratings
Breadth of Features
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Ease of Customization
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Data Integration
Vendor Support
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Drift Conversation Cloud Reviews
Martha S.
- Role: Operations
- Industry: Biotechnology
- Involvement: End User of Application
Submitted Mar 2023
An Effective Tool for boosting sales opportunity
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
The customer support of this platform is appreciative as compared to their counterparts. It keeps notifying their users with the update that which account is looking for what product. This factor gives more creative ideas to dealer regarding the demands of people. This helps in boosting our businesses.
What is your favorite aspect of this product?
One of the best features is; Salesforce integration. It gives opportunities influenced by Drift Cloud. Another one is getting mean time notification like who is clicking on the link, who is visiting the websites, who is interacting with websites etc. it helps me in keeping follow up of all the activities for further ease.
What do you dislike most about this product?
It is difficult to say what I dislike about the Drift as I have found it only beneficial in boosting my work. I never had any difficulty in working with it as it always demonstrates helpful. It is a great platform to attract the public.
What recommendations would you give to someone considering this product?
I would recommend it to any person or to any company. It doesn’t matter whether you are working individually or with any organization. It is a comprehensive platform. It is helpful in strengthening businesses. It also aids in improving and managing the efficiency of workers. It permits automatic service support to customers by saving a lot of time.
Pros
- Continually Improving Product
- Reliable
- Effective Service
- Inspires Innovation

Jesse M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Mar 2023
Drift is a great ABM chat tool
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
catered to the B2B software/tech company who uses ABM.
What is your favorite aspect of this product?
ABM functionality/personalization
What do you dislike most about this product?
could benefit from better integration setups
What recommendations would you give to someone considering this product?
if you are ready to use ABM and want to complement your strategy, go for Drift.
Pros
- Saves Time
- Enables Productivity
- Unique Features
- Efficient Service
Cons
- Vendor's Interest First
- Less Generous
- Less Transparent
Dominic C.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Mar 2023
Innovative real-time communication tool
Likeliness to Recommend
What differentiates Drift Conversation Cloud from other similar products?
Drift enables us to better qualify leads entering our site, hence raising the caliber of leads forwarded to sales and diverting queries that may be answered utilizing a variety of different strategies, materials, or resources. We learned a lot from this product, which is incredibly helpful for us.
What is your favorite aspect of this product?
Receiving instant notifications when one of my leads visits our website, clicks a link, opens an email, etc., is one of my favorite benefits. It makes it easier for me to follow up with leads when I know they are active. I also enjoy that I can connect it to Gmail and Salesforce. One other fantastic aspect of Drift is the video tool.
What do you dislike most about this product?
especially when we don't have access to our laptops to join a chat right away. On the consumer side, I don't like to constantly get pings from the chatbot when I visit the website of my own business, but I understand the logic behind it.
What recommendations would you give to someone considering this product?
The playbook overview dashboard allows you to examine the overall number of visitors per playbook, conversations that have been started, and emails that have been received. Additionally helpful are the biweekly meetings you have with your Drift account managers, where you can quickly design playbooks and conduct A/B tests. I think you should give it a go right away.
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy